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毕马威_中国首席执行官2017年展望_蜕变与升华2017年9月

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文本描述
kpmg/cn
2017
Disrupt
and grow
2017 China CEO Outlook
Contents
01
02
0513
02
03
04
Growth
outlook
Globalisation
Key takeaways
Innovating to
transform and
disrupt
Disrupt and grow – 2017 China CEO Outlook / 1
2 / Disrupt and grow – 2017 China CEO Outlook
In a rapidly changing world where conventional business models are being disrupted, more CEOs of Chinese-headquartered
companies are looking to transform their companies to be competitive and succeed. In doing so, these CEOs are embracing
‘technological disruption’ as a way to transform and grow.
This year’s Global CEO Outlook report1 featured 1,261 survey respondents from 10 core countries,2 with 125 from China. The
survey finds that the majority of China CEOs are confident about the growth prospects of the global economy (54 percent).
This compares with 69 percent of their global peers (see Figure 1). Most of the other China CEOs reported a neutral or
cautious rather than negative stance towards the global growth outlook (38 percent).
In our view, this cautious outlook is only natural given recent developments in the geopolitical environment, which a majority
of surveyed China CEOs say has had a greater impact on their organisations than they have seen for many years. Further
strengthening our view that China CEOs are not pessimistic about the global economic growth outlook is the finding that
more than two-thirds of them believe that the pace of globalisation will increase, while the results also indicate that their
appetite for investing overseas remains.
Even though China CEOs are less optimistic about the outlook for the global economy, their confidence levels in the growth
prospects of their own companies remain strong. Ninety percent of China CEOs say that they are confident in the growth
prospects of their companies, a more upbeat sentiment than their global peers. This optimism can be seen with two-thirds
of China CEOs predicting top-line growth of 2 percent or more over the next three years, while over the next year, 97
percent plan to increase their headcount, both ahead of their global peers.
Overall, we believe that these findings show that China CEOs are confident in the business opportunities that exist across
many sectors, as well as in the ability of their companies to innovate and transform to seize these opportunities.
A significant number of China CEOs attach a high priority to “focusing on innovation, including new products or services
and ways of doing business,” “increasing penetration in existing markets” and “penetrating new verticals” as top growth
initiatives over the next three years (see Figure 2). While 12 percent of China CEOs attach a high priority to “expanding into
new geographical markets” as a growth initiative, a further 63 percent of respondents say that this initiative is “somewhat of
a priority”.This equates to three-in-four China CEOs remaining positive about expanding to new markets as a way to achieve
growth.
Rather than focusing on acquisitions, China CEOs are planning to scale up their own business operations and processes, work
collaboratively with partners, and undertake large-scale business model transformations to achieve growth (see Figure 3).
01Growth outlook
1‘Disrupt and Grow: 2017 Global CEO Outlook’, KPMG International, June 2017, https://home.kpmg/xx/en/home/insights/2017/06/ceo-outlook.html
2 The 10 core countries are Australia, China, France, Germany, India, Italy, Japan, Spain, the UK and the US.

Benny Liu,
Chairman, KPMG China

The CEOs I speak with recognise they are operating in a rapidly changing and complex business
environment. Domestically, China’s restructuring process and an increasingly sophisticated
consumer are leading to both challenges and opportunities, and CEOs are responding to this by
embracing technological disruption to innovate their production and distribution models, as well as to create
new products.
China CEOs’ confidence in the growth outlook compared to global peers
China CEOs
Global CEOs
(ex China CEOs)
Overall confidentNeutral
Global economyCompany
54%
69%82%
90%
38%
23%
18%
10%
Source: KPMG 2017 Global CEO Outlook
Figure 1
Top five growth initiatives over the next three years
Focusing on
innovation
High prioritySomewhat of a priorityHigh prioritySomewhat of a priority
Source: KPMG 2017 Global CEO Outlook
Figure 2
China CEOsGlobal CEOs (ex China CEOs)
Increasing
penetration in
existing markets
Penetrating new
verticals
Expanding into
new geographical
markets
Vertically
integrating
the supply chain
64%62%47%
12%11%
62%
22%
41%63%
30%
32%
27%
52%
41%
34%
45%
41%
27%
22%
61%
Disrupt and grow – 2017 China CEO Outlook / 3
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