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2017年美国跨平台报告_英文版

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For info about the proprietary technology used in comScore products, refer to http://comscore/About_comScore/Patents
Will have new coverAbout this report
The 2017 U.S. Cross-Platform Future in Focusleverages several data sources unique to comScore:
The report is based primarily on behavioral measurement from comScore Media Metrix Multi-Platform,which provides unduplicated reporting of
digital audiences across desktop computers, smartphones and tablets; comScore Mobile Metrix, which provides unduplicated reporting of mobile
web and app audiences across both smartphones and tablets; and comScore Video Metrix Multi-Platform, which provides a single, unduplicated
measure of digital video consumption across smartphones, tablets, desktops and over-the-top (OTT) devices. The report also includes survey-based
mobile data from comScore MobiLens, search data from comScore qSearch, online retail spending data from comScore e-Commerce
Measurement, advertising measurement data from comScore validated Campaign Essentials (vCE)and comScore Brand Survey Lift
(BSL), as well as cross-platform data from comScore Xmedia, viewing data from comScore’s suite of TVand video-on-demandmeasurement
servicesand new connected home measurement via the comScoreTotal Home Panel.
Important Definitions:
Total Digital: The combination of desktop and mobile.
Mobile:The combination of smartphone and tablet. When data is referring specifically to smartphones or tablets, it will be labeled accordingly.
Unique visitor: A person who visits an app or digital media property at least once over the course of a month.
Pay-TV:Subscription-based television services that are delivered via a traditional cable, telco or satellite service operator.
Digital Video Recorder(DVR): An electronic device used to record live television and watch later. Viewing via a DVR is often referred to as time-shifted recorded viewing.
Video-on-Demand (VOD): Refers to video content that is made available via the traditional cable, telco or satellite service operators for on-demand viewing, as opposed to the regularly
scheduled live TV viewing or time-shifted DVR viewing.
Over-the-Top (OTT):Refers to video content that is transmitted via the internet to one’s television set, instead of via the traditional cable, telco or satellite service operators.
For more information about subscribing to comScore services, please contact us at comscore/learnmore.
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或直接用手机淘宝扫描下方二维码Table of Contents
Multi-Platform
Digital Media
Mobile
Social & Video Platforms
TV & Cross-Platform
Advertising
E-Commerce
Box Office
Key Takeaways22
29
39
52
58
67
71Multi-Platform
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