True-Luxury Global Consumer Insight
Antonio Achille, Partner & Managing Director
25871-01-BCG True-Luxury Global Consumer Insight-11Mar14-AAc-fb-Mil.pptx
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d.True-Luxury Global Consumer Insight
we will address 6 W questions
Why now
Where will growth come from
What will it take to win luxury Consumer
Which luxury segments will drive growth
What's in for you
What makes our study unique
25871-01-BCG True-Luxury Global Consumer Insight-11Mar14-AAc-fb-Mil.pptx
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danic growth:2 / 3 of next decade growth
1. Europe (Italy, France, UK, Germany, Spain, Nordics), US and Japan; 2. Referred to personal luxury
(apparel, accessories, hard luxury, Perfume & Cosmetics)
Source: Bernstein / BCG analysis
Last decade growth components2
Upcoming decade growth components2
20%
Price
35%
20%
Total
growth
Traditional
Markets1
25%
Emerging
markets
100%
Volume
Organic growth
(LFL)
40%
Retail expansion
.
60%
40%
Volume
25% 100%
Total
growth
Traditional
markets1
20%
Price Emerging
markets
15%
Organic growth
(LFL)
65%
Retail expansion
.
35%
25871-01-BCG True-Luxury Global Consumer Insight-11Mar14-AAc-fb-Mil.pptx
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d.The CONSUMER era
Source: BCG 2013 specific survey
'80s '90s '00s 2014 next decade
elites
Global Brands
Brand experience
of top line and
margin growth
+Consumer Design +Brand +Retail
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