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首先，阐述了航空业及航空培训业的发展现状、发展趋势及人才培养模式，明
确了本文研究内容与方法，选择 PEST 和 SWOT 分析模型作为制定北京广慧金通教
育科技有限公司发展战略的分析工具
其次，分析了该公司面临的宏观环境、行业环境和内部环境，其中，宏观环境
运用 PEST 分析法分析政治、经济、社会和技术环境对航空业及航空培训业的影响；
行业环境主要分析了民航培训业的现状及竞争情况；内部环境主要从合作资源、人
才资源和培养模式三方面进行了分析
再次，运用 SWOT 分析法分析了企业内部的优势和劣势，外部的机会和威胁，
构建 SWOT 矩阵，依据分析结果和企业目标，制定了适合自身发展的战略规划
最后，根据企业制定的发展战略，从合作模式、人力资源、经营规模和管理水
平四个方面提出了适应差异化发展战略的具体实施对策
关键词：民航培训业；发展战略；PEST；SWOT；实施对策Abstract
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Abstract
With the development of the aviation industry,the demand for aviation service
personnel is increasing,the civil aviation training industry is in a period of accelerated
development, and its market potential is huge. But at the same time, the quality of aviation
practitioners is not high, the problem of talent training model is also shown. In the face of
the complex and changeable domestic and international macro environment and the
industry environment of civil aviation training industry, enterprises are faced with good
opportunities for development, but also there is a severe test. With the expansion of
business scale, how to grasp the opportunity in the civil aviation industry is facing the
problem of training to overcome, to understand their own strengths and weaknesses,
opportunities and threats, to enhance the core competence and competitiveness, strategic
planning for the development of the enterprise, is the key to sustainable development.
Therefore, this article from the internal and external environment analysis, combined with
the SWOT analysis method to study the development strategy of the company.
Firstly, This paper expounds the present situation and development trend of aviation
industry and aviation training industry and the training mode of talents.And defines the
research contents and methods, PEST and SWOT analysis model as the analysis tool
developed through the education development strategy of Beijing Guanghui Gold
Technology Co. Ltd.
Secondly, The paper analyzes the macro environment, the company faces the industry
environment and internal environment, including macro environment, using the PEST
analysis method analysis of political and economic, social and technological environment
of the aviation industry and aviation training industry; industry environment mainly
analyzes the present situation and the competition situation of civil aviation training
industry; the internal environment mainly from cooperation resources human resources,
training mode and three aspects of the analysis.
Then, SWOT analysis method is used to analyze the strengths and weaknesses,
external opportunities and threats, and to construct the SWOT matrix. According to theAbstract
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analysis results and the enterprise goals, the author makes a strategic plan for their own
development.
Finally, according to the development strategy of the enterprise, the paper puts
forward the concrete implementation measures to adapt to the different development
strategy from four aspects: cooperation mode, human resources, management scale and
management level.
Keywords: aviation training; development strategy; PEST; SWOT; implementation
strategy目 录
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目 录
摘要........I
ABSTRACT..........II
第 1 章 绪 论.....1
1.1 研究背景与研究意义........1
1.1.1 研究背景.........1
1.1.2 研究意义.........2
1.2 国内外研究现状....3
1.2.1 国外研究现状.3
1.2.2 国内研究现状.5
1.2.3 国内外研究现状综述.6
1.3 研究内容与研究方法........6
1.3.1 研究内容.........6
1.3.2 研究方法.........7
第 2 章 相关概念及发展模式.....9
2.1 民航培训业概述....9
2.1.1 国外民航培训业的起源.........9
2.1.2 国内民航培训业的起源.........9
2.2 民航培训业的模式9
2.2.1 国外民航培训业模式...........10
2.2.2 国内民航培训业模式...........12
2.3 企业发展战略研究方法与工具..13
2.3.1 企业发展战略基本概念.......13
2.3.2 企业战略基本类型...14
2.3.3 企业战略制定流程...15
2.3.4 企业战略研究方法...15
2.4 本章小结..16
第 3 章 北京广慧金通教育科技有限公司外部环境分析.......17
3.1 北京广慧金通教育科技有限公司的 PEST 分析...........17
3.1.1 政治法规分析...........17
3.1.2 宏观经济分析...........18
3.1.3 社会环境分析...........20目 录
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3.1.4 技术环境分析......
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