摘要
摘要
超硬材料工具在多个新兴工业材料加工领域中具有“工业牙齿”的作用,助
推我国航空、高铁、汽车、电子等支柱产业实现转型升级,促进机械、轴承等行
业的发展,是21世纪大有发展潜力的精密加工工具,在我国发展迅速。在此背景
下,超硬材料工具行业也面临着激烈的竞争,尤其高端精密工具的市场份额长期
被世界发达国家的先进企业占据,与此同时,随着行业巨头进入中国市场,在国
内纷纷成立合资或独资企业,国内传统超硬材料工具制造企业如果不能快速实现
转型升级,是很难与之竞争抗衡的,企业如何不断培育和提升自身的核心竞争力,
并拥有持续的竞争优势,变得十分紧迫和重要

本论文选取了 JR超硬材料工具制造公司作为研究对象,首先从核心竞争力定
义和内涵出发,梳理总结核心竞争力理论,以此作为制定JR公司核心竞争力提升
策略的理论基础;接下来运用PEST分析工具和波特五力模型,深入分析公司面临
的宏观环境和行业竞争环境,指出公司面临的机遇和挑战。同时从公司的组织结
构、经营现状、产品结构、技术创新四个维度对JR公司内部环境进行探宄,指出
公司自身的优势和劣势;然后在内外部环境分析基础上进行SWOT综合分析,并
运用价值链分析法找寻JR公司价值增值较大环节的关键能力,再根据核心竞争力
的判别标准提炼出公司的核心竞争力,通过分析发现JR公司目前的核心竞争力是
技术创新;最后为了保持和提升核心竞争力,本文根据公司的背景特点和实际情
况,通过相关资源的聚焦战略实现公司的战略目标,并为其选择核心竞争力提升
路径,制定核心竞争力提升的策略。另外还提出了核心竞争力提升的保障措施,
在公司保持持续的竞争优势的同时,推进信息化建设、强化市场营销、加强文化 .
建设,将公司劣势转为优势

本论文研宄的重点是如何保持并提升JR公司的核心竞争力。为此,在学习总
结核心竞争力理论的基础上,实地考察JR公司,搜集公司的经营数据和相关资料,
并运用多种分析工具开展研究。本文的研究内容能够为国内其他超硬材料制品企
业提供可借鉴的经验,使其通过培育和提升自身的核心竞争力,更好的实现转型
升级,拥有持续竞争力。.
关键词:核心竞争力;战略;超硬材料;JR公司
iii 北京交通大学硕士专业学位论文
ABSTRACT
ABSTRACT
Superhard material products reflect its industrial tooth in a number of new indus
trial materials processing in the field of action, it assists the pillar industry of China&39;s
high-speed rail, aviation, automobile and electronics to achieve the transformation and
upgrading, promote the development of machinery, bearings and other industries, it is a
precision machining tool has great potential for development in twenty-first Century. It
has developed rapidly in our country. In this context, the superhard material industry is
also facing fierce competition, especially high-end precision tools market share has long
been the worlds advanced countries have. In recent years, as the industry giants to enter
the Chinese market, have set up a joint venture or foreign investment in the country, if
the traditional domestic superhard material tool manufacturing enterprises cannot
quickly realize the transformation and upgrade, it is difficult to compete with them, how
to continue to nurture and enhance their core competitiveness, and continue to have a
competitive advantage, become very urgent and important.
This paper selected JR superhard material tool manufacturing company as the re
search object, first from the definition and connotation of the core competence, summa
rizes the theory of core competence, as the theoretical basis for formulating the core
competitiveness strategy of JR Company; Secondly, by using PEST analysis tools and
the Potter five forces model, the paper analyzes the macro environment and industry
competition environment, and points out the opportunities and challenges faced by the
company. At the same time, from the four aspects of the company’s organizational
structure, operating status, product structure, technological innovation to explore the
internal environment of JR Company, pointing out the company&39;s own strengths and
weaknesses; Again, in the analysis of the internal and external environment, then a
comprehensive analysis of the company by using the SWOT matrix, and use the value
chain analysis method to find the key ability of JR company&39;s value increase, and then
combined with the core competitiveness of the criterion to extract the company&39;s core
competitiveness, through the analysis found that the company&39;s current core competi
tiveness is the technological innovation; Finally, in order to maintain and enhance the
core competitiveness of the company, according to the background characteristics and
the actual situation, by focusing on the related resources to achieve the strategic objec
tives of the company at the same time, select the path to enhance the company&39;s core
iv 北京交通大学硕士专业学位论文
ABSTRACT
competitiveness, put forward the strategy to enhance the core competitiveness. At the
same time, the paper puts forward the measures to improve the core competitiveness.
While maintaining a competitive advantage,through the promotion of information
technology, strengthen marketing, strengthen cultural construction, and help to turn the
company
&39;
s disadvantages into advantages.
The focus of this paper is how to maintain and enhance the core competitiveness of
JR Company. Therefore, on the basis of studying and summarizing the theory of core
competence, the author investigates JR Company on the spot, collects the company&39;s
operation data and relevant data, and uses many kinds of analytical tools to carry out the
research. The research contents of this paper can provide useful experience for other
domestic superhard material products enterprises, through the nurture and enhance their
core competitiveness, to better achieve the transformation and upgrading, and has sus
tained competitiveness.
KEYWORDS: Core competence; strategy; superhard material; JR Company
V 北京交通大学硕士专业学位论文
目录
麵 III
ABSTRACT IV
1弓丨W 1
1.1 石开究背景及冋题1.2研究目的及意义1.3研究思路及方法1,4研宄架构及内容2核心竞争力理论2.1核心竞争力理论溯源2.2核心竞争力的概念和特性2.3核心竞争力的判别标准2.4核心竞争力的构成要素3 JR公司外部及内部环境分析3.1公司发展概况3.2 外部环境分析3.2.1 宏观环境3.2.2行业环境3.3 内部环境分析3.3.1 组织结构3.3.2经营现状3.3.3 产品结构3.3.4技术创新
22
4核心竞争力分析及提升思路
24
4.1 SWOT综合分析
24
4.2 JR公司核心竞争力咅丨J析
26
4.2.1 JR公司价值链关键活动
26
4.2.2 JR公司核心竞争力识别
28
4.3 JR公司核心竞争力提升的总体思路
30
4.3.1明确公司愿景和使命
30
4.3.2采用合理的竞争战略
30
vi 北京交通大学硕士专业学位论文
4.3.3核心竞争力提升途径
31
5 核心竞争力提升策略
33
5.1调整组织结构,提高创新效率
33
5.2调整产品结构,把握产品研发方向
35
5.3掌握核心技术,加大技术研发投入
36
5.4加强人力资源管理,为创新提供人才
37
5.5推进协同创新,增加创新源
38
5.6加强知识产权管理,提升知识产权创造能力
40
6核心竞争力提升的保障措施
41
6.1推进信息化建设
41
6.2强化市场营销
42
6.3加强企业文化建设
43
7 誠 46
参考文献 47
作者简历 48
独创性声明 49
学位论文数据集
50
vii 北京交通大学硕士专业学位论文
引3
1引言
1.1研究背景及问题
改革开放以来,我国制造业形成了独立完整、门类齐全的产业体系,制造的
持续快速发展显著增强我国综合国力,大力推动我国现代化和工业化建设进程,
进而支撑世界大国地位。然而,与世界先进水平相比,我国在自主创新能力、产
业结构水平、资源利用效率、信息化程度等方面差距明显,我国制造业虽然大但
并不强,由此看来转型升级以及取得竞争优势的任务迫在眉睫。为了振兴制造业,
国务院在2015年发布《中国制造2025》,提出了建设制造强国目标,从中国制造
向中国智造的转变,同时李克强总理提出为中小企业减赋税,鼓励创新创造,为
中小制造业提供生存空间。未来五年,是国家实施《中国制造2025》、调整产业结
构、推动制造业转型升级的关键时期。新一代信息技术、航空航天装备、海洋工
程和高技术船舶、节能环保、新能源等领域的发展,为新材料产业提供了广阔的
市场空间,也对新材料质量性能提出了更高要求。必须紧紧把握历史机遇,集中
力量、加紧部署,进一步健全新材料产业体系,下大力气突破一批关键材料,提
升新材料产业保障能力,支撑中国制造实现由大变强的历史跨越

在现代工业生产和日常生活中,较高强度和硬度的产品大量涌现,超硬材料
作为一种新材料,凭借其更硬更强的特性来加工这些产品,因此超硬材料及其制
品不仅被广泛应用于机械、玻璃、石油、煤炭、石材、木材、汽
。。。以上简介无排版格式，详细内容请下载查看