以习近平总书记为核心的党中央领导集体高度重视教育改革问题；2012 年 11 月 15 日，
习近平总书记上任伊始，在与中外记者见面会上，谈到了执政目标，关注的第一项任务
就是教育：“我们的人民热爱生活，期盼有更好的教育、更稳定的工作、更满意的收入……
期盼孩子们能成长得更好、工作得更好、生活得更好。人民对美好生活的向往，就是我
们的奋斗目标。”5 年来，中共中央、国务院一直把教育改革放在优先发展的重要战略
地位，积极推进民办教育的发展

中共中央在推进全面深化改革的过程中，对教育事业提出了全面深化、综合改革
的新要求，因而，民间资本持续进入教育领域，完善了我国教育市场体系。随着中国人
口红利的衰减，全面推行放开二胎政策以及家长们长久以来“赢在起跑线”思想的延续，
幼儿教育机构在服务意识、教学质量、素质培养等方面做出了优化改进。严酷的竞争推
动着幼儿教育机构的经营理念快速变化，引发幼儿教育市场迅速扩张、教育资源重新整
合，因此，教育机构的战略管理就显得十分重要

本文基于战略管理相关理论，从社会环境、政策环境、经济环境以及行业竞争环
境等方面对保定剑桥教育集团的外部环境进行详尽梳理；同时对其管理现状、组织结构、
人力资源等内部状况进行细致阐述，总结分析了现阶段保定剑桥教育集团面临的各种问
题与挑战。随后采用 SWOT 分析法和 QSPM 定量矩阵分析法，制定集团的长远发展战
略，并提出延伸产业链的资源整合方法、构建多品牌的多元服务体系、吸纳复合人才的
立体化保障手段、细化幼教市场的全方位营销策略一系列应对措施和保障方法

关键词 战略管理 幼儿教育 市场竞争Abstract
II
Abstract
National prosperity, in education; Education development is about people&39;s livelihood.
Historically, education problem has always been about every family&39;s priority, at present,
education profoundly affects the realization of the revival of the Chinese nation and the
Chinese dream. To xi jinping as the core of the CPC central committee general secretary
collective leadership attaches great importance to the education reform; On November 15,
2012, xi jinping, general secretary of the office at the start of the meeting with the Chinese
and foreign press, talked about the political aim, pay attention to is the first task of education:
our people love life, looking forward to have a better education and more satisfied, more
stable work income... hope the children can grow up better, work better, live a better life.
People&39;s yearning for a better life, is our goal. The past five years, the party central
committee and the state council has the priority to the development of education reform in the
important strategic position, actively promote the development of private education.
The central committee of the communist party of China in the process of promoting
comprehensively deepen reform, comprehensively deepen are put forward for education
career, comprehensive reform of the new requirements, therefore, private capital into the
education domain continuously, perfect the system of education market in China. As China&39;s
demographic dividend attenuation, fully implementing let go two foetuses policy and parents
for a long time a continuation of the thought of win at the starting line, preschool education
institutions in the service consciousness, and make teaching quality, the quality of the
optimized improvement. The harsh competition promotes the management idea of preschool
education institutions change quickly, causing rapid expansion in early childhood education
market, education resource integration, therefore, education organization&39;s strategic
management is very important.
In this paper, based on relevant strategic management theory, from the social
environment, policy environment, economic environment and industry competition
environment and so on the external environment of baoding Cambridge education group
detailed combing; At the same time the management status, organizational structure, human
resources, such as internal status, a detailed summary analyzes the baoding at Cambridge
education group faces various problems and challenges. Then USES SWOT and QSPMAbstract
III
matrix quantitative analysis, formulate long-term group&39;s development strategy, and puts up
several methods for extending industrial chain resources integration, build brand more
pluralistic service system, absorbing composite talents three-dimensional security means,
refinement of preschool education market marketing strategy a series of measures and the
protection method.
Key words Strategic management Early childhood education market competition目 录
IV
目 录
第 1 章 绪 论1
1.1 研究背景与研究意义... 1
1.1.1 研究背景.... 1
1.1.2 研究意义.... 2
1.2 国内外相关研究现状... 3
1.2.1 国外研究现状........ 3
1.2.2 国内研究现状........ 4
1.3 研究思路........... 4
1.4 研究方法........... 5
1.5 创新点... 6
第 2 章 剑桥教育集团的外部环境....7
2.1 社会环境分析... 7
2.1.1 教育是全面深化改革中的重头戏 7
2.1.2 全面二孩政策刺激人口迅速增长 8
2.1.3 传统观念对教育的重视.... 9
2.1.4 入园难问题凸显.... 9
2.2 政策环境分析. 10
2.2.1 全面推进教育深化改革.. 10
2.2.2 全面放开二孩政策.......... 11
2.2.3 高度重视民办学前教育.. 12
2.3 经济环境分析.......
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