(2)依据所确定的信用评价指标,收集网商数据,作为样本,对数
据进行标准化处理,利用熵值法确定各指标的权重,建立一个新疆网
商信用评价模型
(3)利用所建立的评价模型对新疆网商做出评价,对各地区网商
信用进行评价,在此基础上结合各地区自身的优势,提出建议
本文在确定电子商务信用评价指标时,充分考虑了卖家店铺所交
保证金金额以及惩罚率、退款率等因素,以此来反映卖家的偿还能力
并对其非履约行为进行约束,所釆用的定性方法在计算指标权重时减新疆大学硕士研究生毕业论文
少人为主观因素的影响,更加科学、客观地对卖家信用进行评价
关键词:电子商务;信用评价模型;信用风险新疆大学硕士研究生毕业论文
Abstract
In recent years, the country&39;s strong support and investment for electronic
commerce,the construction of the Belt and Road initiatives gives opportunities for
the expansion of the Xinjiang electronic commerce transaction scale. Yet, the inherent
characteristics of e-commerce, and the lack of effective credit evaluation mechanism
for E-businessmen which leading E-businessmen’s dificiency become increasingly
serious, that hindering the healthy development of Xinjiang E-businessmen. Therefore,
it is high time to all the relavent fields focus on to study and establish suitable credit
evaluation model for Xinjiang E-businessmen to evaluate them comprehensively and
realisticly . In order to solve the problems above, this paper firstly, analyzes the
deficiencies of the current credit evaluation system, then based on the former research,
combined with the actual situation of Xinjiang E-commerce,research on credit
evaluation of Xinjiang E-businessmen.
The main research work of this paper includes:
(1)Taking “taobao” xinjiang’s E-businessmen as the main object of the research ,
analyzing current credit evaluation system of C2C e-commerce to find out the risk
factors which will be happened during the process of transaction,then establishes a
credit evaluation index system to fully reflect the real credit situation of
E-businessmen.
(2)Based on the established credit evaluation index system ,collecting reliable
information and taking it as samples ,establishing multiple linear model by using
entropy method ,then get the weight of each index , At the end , establishes a credit
evaluation model for Xinjiang’s E-businessmen.
(3)According to the established evaluation model , this paper calculating each
one’s credit value to evaluates Xinjiang’s E-businessmen, then based on new credit
values and considering each region’s advantages puts forward some suggestions.
This paper considering the seller shops deposit amount、penalty rate、refund rate
and other factors while determining the electronic commerce credit evaluation index,
in order to reflect repayment ability of the seller and restrict their breach of新疆大学硕士研究生毕业论文
contract .therefore the qualitative approach used this paper reduces the impact of
human subjective factors in the calculating the weight of index so as to evaluate the
seller credit more scientifically and objectively.
Keywords: E-commerce ; Credit Evaluation Model; Credit Risk新疆大学硕士研究生毕业论文
目 录
第 1 章 绪论......1
1.1 研究背景及意义..........1
1.2 研究方法..........1
1.3 研究内容..........2
1.4 创新点与不足..3
1.4.1 创新点.....3
1.4.2 不足.........4
第 2 章 文献回顾和理论梳理..5
2.1 电子商务的概念..........5
2.1.1 电子商务的定义及分类.5
2.1.2 电子商务的特征.8
2.2 电子商务信用概念.......9
2.2.1 信用的概念.........9
2.2.2 电子商务信用概念.......11
2.3 C2C 网商信用评价指标概述.12
2.4 C2C 网商信用评价方法概述.12
2.4.1 定性的方法.......12
2.4.2 定量的方法.......13
第 3 章 新疆 C2C 网商现状分析......15
3.1 新疆电子商务发展情况说明15
3.1.1 电子商务对新疆经济发展的积极作用...........15
3.1.2 新疆电子商务发展情况分析...15
3.2 新疆 C2C 网商基本情况分析...........17
3.3 淘宝网上新疆网商的信用分析........20
第 4 章 新疆 C2C 网商信用评价模型建立..22
4.1 C2C 网商信用指标体系的设计.........22
4.1.1 淘宝网信用评价模式介绍.......22
4.1.2 新疆网商信用评价指标体系的确定...25
4.2 C2C 网商信用评价指标说明.29
4.3 C2C 网商信用评价方法的选择.........31
第 5 章 新疆 C2C 网商信用评价实证分析..33
5.1 样本数据.........33
5.1.1 样本数据收集...33
5.1.2 样本数据处理...35
5.1.3 基本假设条件...37
5.2 评价步骤.........38
5.3 结果讨论.........42
5.3.1 新疆 C2C 网商信用评价模型结果.....42
5.3.2 新疆 C2C 网商信用评价模型结果分析..........44
5.3.3 与淘宝店铺信用评价值比较...44
第 6 章 对新疆网商发展的建议........47新疆大学硕士研究生毕业论文
6.1 新疆 C2C 网商优势评价.......47
6.2 对新疆网商发展的建议........49
第 7 章 结论与展望....51
7.1 结论....51
7.2 展望...
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