 ==>> 点击下载文档 |
广州KX工程建设监理公司是广东省内第一批成立和开展监理业务的企业
经过多年的发展,公司在广东省甚至全国范围内都具有较高的知名度,尤其是在
-
市政工程、房建工程等领域的监理业务中,竞争实力较强。然而,在企业快速发
展其监理业务时,还面临着一些急需解决的问题。本文在分析该企业内外部环境
的基础上,采用企业战略管理的理论和方法,对该企业发展战略进行分析和研究,
从而进一步完善企业战略发展规划,也为研究监理企业甚至整个行业的发展战略
提供了新思路
首先,本文简明扼要地阐述了相关建设监理行业的发展背景和案例公司的基
本情况,对目前研宄建设监理行业的情况以及参考文献进行简单介绍。其次,本
文在分析企业所面临的内外部环境时,运用了 PEST和波特五力模型;同时,在
广州KX工程建设监理公司的发展的基础上,重点分析了其内部资源和能力。再
次,本文采用SWOT分析法对该公司自身的优劣势,以及所面临的机会和威胁进
行详细分析,并给出相应的战略指导。最后,为了确保有效实现战略目标,本文
对战略目标进行阶段性划分
综上所述,本文得出如下结论:首先,监理行业的地方性色彩十分浓厚,即
使在国家宏观经济不景气的情况下,建设监理行业的发展前景依旧十分广阔;其
次,即使广州KX工程建设监理公司具有良好的品牌形象、强大的组织背景以及
技术支持,然而依然面临着很多急需解决的问题,比如说:产品结构单一、内部
资源尚待有效整合;再次,据SWOT分析来看,广州KX工程建设监理公司的发展
战略应该建立在提高企业核心能力的基础上,采取扩张型发展战略,改变以往单
一的产品结构,努力成为以监理业务为核心、包含造价咨询、工程招标代理项目
管理为一体的多元化大型综合工程管理服务的全国化企业;最后,广州KX工程
建设监理公司应该对公司组织框架进行科学设计,不断调整并完善治理结构,分
步推进集中聚焦阶段、整合阶段和相关多元化阶段的工作,不断建立健全人力资
[ 源管理体系,加强企业的信息化建设和企业文化建设,加强风险管理,以业务流
程再造为中心,通过创建学习型组织,加强人才队伍建设,以科学高效地准则确
.保公司战略地顺利实施
关键词:战略管理;监理;发展研究
II
-
%
- Strategic choice and implementation strategy of Guangzhou KX
Construction Supervision Co.,Ltd.
Graduate: LI JIE
Tutor:Professor LIU CHE YUAN
Grade: 2015
Majors:MBA Research Direction: Organization and Strategic Management
Abstract
Enterprise strategic planning is a key factor in the development
of enterprises. Therefore, it is of great significance to study the
strategy of the enterprise. At present, the majority of domestic
supervision enterprises do not pay enough attention to the company’ s
strategic management, and the development of the enterprise is not well
planned. This paper will study the current situation and future
development of Guangzhou KX engineering construction supervision
company.
Guangzhou KX engineering construction supervision company is one of
the earliest enterprises in GuangDong province to set up and carry out
supervision business. After years of development, the company in
GuangDong province and even in the country, such as housing construction,
municipal engineering and other areas of supervision business has formed
a high visibility and competitiveness. But in the rapid expansion of the
supervision business, enterprises are facing some problems that need to
be solved urgently. This paper hope that based on a comprehensive analysis
of the internal and external environment of the enterprise, using the
theory and method of strategic management, analysis and Research on the
development strategy of the enterprise, so as to provide strategic
guidance for the future development of enterprises, but also provide a
reference for the research on the development strategy of the supervision
enterprises and the whole industry.
First of all, this paper briefly introduces the development
background of the construction supervision industry and the basic
situation of the case company. Secondly, this paper uses PEST and Potter
ill
显示信息，或将命令回显打开或关上
ECHO [ON | OFF]
ECHO [message]
要显示当前回显设置，键入不带参数的 ECHO
at the same time, based on the development of Guangzhou KX construction
supervision companies, focusing on the company’ s internal resources and
-
-
capability analysis. Thirdly, on the basi-s of the analysi-s of internal
and external environment, this paper uses SWOT analysis to analyze the
opportunities and threats faced by the company, its own advantages and
disadvantages, and make corresponding strategic choices. Finally,
through the establishment of strategic objectives, the effective
implementation of the phased guarantee strategy. At present, although
China&39;s various types of family financial services company and family
financial products more and more, but the homogeneity of products and lack
of innovation problem increasingly prominent, while the level of product
management of various types of family financial companies uneven
confusion. AJ family financial management company as one of them is not
-
another, there are some serious problems in the product, such as the
investment threshold and the product is too long, product type and product
management.
Through the above analysis and discussion, this paper draw the
following conclusion: first, although the national macro economy is not
optimistic, the industry also has a strong local flavor, but the future
trend of development, construction supervision industry still has broad
prospects for development; secondly, although the Guangzhou KX
■ engineering construction supervision company has the organization
background technical support and brand advantages, but also facing single
product structure, the integration of internal resources to the acute
problem; thirdly, according to the SWOT analysis, Guangzhou KX
engineering construction supervision company should take the enterprise
core competence based expansion strategy as the company’s development
strategy, mainly engaged in the development of local business from a
single enterprise localization, to become the supervision business as the
core, covering diversified cost consulting, project bidding agency
project management as one of the large Integrated project management
service of the national enterprises; finally, Guangzhou KX engineering
construction supervision company should be based on the organization
IV
- framework, governance structure reform as the key point, according to the
focus stage and integration stage, related diversification step by step
forward, and through establishing the learning organization, improve the
modern human-resources management system, strengthen the construction of
&39;
information, the construction of enterprise risk prevention system,
strategic leadership, based on business process reengineering,
enterprise culture construction and the knowledge management and the
implementation of performance excellence criteria to ensure the effective
implementation of.
Key words: strategic management; supervision; Development Research
v
■&39;
%
- 目录
W ^ I
Abstract....,
Ill
!
-
&39;
一
,绪论
.....1
-
(一)背景与意义1、我国建设工程监理行业的发展背景2、研宄企业的背景介绍3、研究企业的目的与意义(二)研究内容与思路1、论文研究的主要内容2、石开究思路(三)论文所运用的相关战略理论与方法二、企业外部环境分析(一)行业外部宏观环境分析(二)工程监理行业环境分析1、工程监理发展历史分析2、工程监理发展现状分析3、工程监理发展趋势分析(三)工程监理产业竞争态势1、现有产业竞争对手的竞争2、顾客的的讨价能力分析3、供应商的讨价还价能力分析4、替代品的威胁5、潜在进入者的威胁三、企业内部环境分析(一)KX监理公司的基本概况(二)KX监理公司的内部资源分析1、KX监理公司人力资源分析2、KX监理公司技术资源分析
22
3、KX监理公司组织资源
24
4、KX监理公司财务资源
24
5、KX监理公司品牌资源
25
6、KX监理公司企业文化
25
(三)KX监理公司的发展能力分析
26
VI K市场拓展能力分析
26
2、质量优化实力分析
26
3、变革技能分析
27
4、对于企业核心竞争力的具体剖析
28
-
四、企业战略规划
29
(^&39;)公司的SWOT分析
29
(二)KX监理公司战略定位及指导思想
..32
1、公司宗旨及指导思想
32
2、公司战略定位
32
(三)企业战略选择
34
1、集中化聚焦战略
34
2、纵横向整合战略
35
3、多元化战略
35
(四)KX监理公司战略目标
:
36
五、KX监理公司实施策略与保障措施
38
(一)战略实施的关键点
38
1、公司治理结构
38
2、组织框架优化
39
(二)战略实施步骤
40
1、收缩与聚焦阶段
41
2、整合阶段
41
。。。以上简介无排版格式，详细内容请下载查看
