关键词 县域经济 邯郸工行 SWOT 分析 差别化管理Abstract
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Abstract
As the terminal link of the implementation of the monetary policy, County finance plays
a decisive role in the county econom ic development. At present, the economic and financial
environment is becoming more and more complicated, the process of financial marketization
is deepening and the competition of the banks is incre asing. With the rapid development of
the county economy, the demand of county funds and financial services is increasing day by
day. But the management level of large state-owned commercial banks is still large, and its
chain is still long; the credit control of the county bran ch is becoming more stringent; the
contradiction of the capital supply and demand in the county is more obvious. In recent years,
Handan ICBC&39;s investment in the county econo my has increased, especially that sm all
farmers and small micro-enterprise loans increased significantly, but with the deepening of
the financial system reform, ICBC gradually shifted from decentralized m anagement to
intensive management, and im plemented extensively key industries, key custom ers, key
projects strategy.This behavior is somewhat conducive to the large projects of county leve l
and the optimization and development of large industry, but can not adapt to the economi c
characteristics of the county of Handan County, so that the size of the county business and the
impact tends to weaken. This paper analy zes the opportunities and challenges faced by
Handan ICBC in the developm ent of East and West counties through the dif ferent
characteristics of the econom ic development of East and W est counties in Handan, and
analyzes the next marketing strategy direction with SWOT model and combines it with the
grassroots work experience and the reflection of current situation of financial development in
Handan County, moreover, it provides significant advice on how to vigorously develop the
county finance, the im plementation of differentiated management in order to break through
the bottleneck of development and meet the challenges of new finance, and the next step of
the direction of Handan ICBC county development.
Keywords :Bank ,County finance,SWOT analysis,Research on countermeatures目 录
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目 录
第 1 章 绪论1
1.1 研究背景及研究意义··1
1.1.1 研究背景1
1.1.2 研究意义1
1.2 研究综述·1
1.2.1 国外研究综述· 1
1.2.2 国内研究综述· 3
1.2.3 国内外研究评述5
1.3 研究主要内容··5
1.4 研究方法·6
1.5 研究成果·6
第 2 章 研究理论基础及分析方法 ··7
2.1 理论基础·7
2.1.1 经济增长理论·7
2.1.2 金融发展理论·8
2.2 SWOT 分析方法··9
第 3 章 邯郸工行内外部环境分析10
3.1 国家宏观经济环境分析 ·· 10
3.2 邯郸经济状况 11
3.2.1 邯郸市经济发展概况11
3.2.2 东部县经济发展现状 ·· 12
3.2.3 西部县经济发展现状 ·· 14
3.3 邯郸金融业发展概况· 16
3.4 邯郸工行内部发展现状21
3.4.1 基本业务构成·· 21
3.4.2 组织结构· 22目 录
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3.4.3 人力资源状况·· 22
3.4.4 资产状况 ·· 23
3.4.5 东、西县域支行分析 ·
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