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化工企业社会责任对员工忠诚度的影响研究_MBA毕业论文DOC

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文本描述
摘要
企业社会责任随着快速发展的经济进程在当前已经成为了炙手可热的话题,
人们对企业的期望,人们已不仅局限于是否遵守国家制度或产生经济效益,更希
望企业有效承担社会责任与义务。随着工业化程度的进一步加深,企业各种安全
事故频发及企业与员工之间的利益冲突导致对企业的重新审视,尤其是东部地区
快速发展的化工企业追求高产量,严重破坏环境,生态失去平衡。作为企业竞争
中至关重要的一环人力资源来说,如何稳定员工结构,促进员工忠诚,让化工企
业正确认识承担社会责任的正确性和合理性

本文的主要研究对象是化工企业及其员工,通过使用文献分析法,对关于企
业社会责任、员工忠诚度以及两者的关系进行分析和论述,进一步确定了企业社
会责任是从环境责任、社会公众责任和员工责任三个角度出发来论述,其中在测
量员工忠诚度时,可以从如下方面入手:情感忠诚、努力忠诚和留职忠诚,并假
设两者存在影响关系,采取问卷调查的方式,对化工企业的内部员工进行调查,
得出一系列数据,在此基础上利用 SPSS20.0 进行回归分析,从而得出结论

在研究相关理论的基础上进行回归实证分析,发现:化工企业的员工忠诚度
与其社会责任的履行情况之间存在十分密切的关系,也就是说:如果化工企业能
够积极承担社会责任,那么其员工就会具有较高的忠诚度。通过一系列的分析发
现:化工企业社会责任和员工忠诚度之间存在着明显的正相关关系;员工情感忠
诚度在很大程度上受到企业环境责任、社会公众责任和员工责任的践行情况;企
业员工、环境的责任对员工努力忠诚有显著影响;特别是企业的员工责任,会在
很大程度上影响到员工的留职忠诚;本文研究结论的重大意义在于:有利于促使
企业为了培养员工的忠诚度,而积极践行社会责任,提高其责任意识,从而在整
体上提高企业的核心竞争力。最后,以系统归纳研究结论为依据,明确指出本研
究的管理启示、局限性以及未来的发展方向

关键词:化工企业社会责任,员工忠诚度,影响研究,实证研究II
Study on the influence of the social responsibility of
chemical enterprises on employee loyalty
Abstract
The social responsibility of the enterprise with the rapid development of economy in
the process has become a hot topic, people&39;s expectations for companies, it is not limited in
compliance with the national system or economic benefits, They pay more attention to
effective that enterprises undertake social responsibility and obligation. With the further
industrialization, the conflict of interests between enterprises and all kinds of safety
accidents the leading enterprises and employees to re-examine the enterprises, especially
the rapid development of the eastern area of chemical enterprises in the pursuit of high
yield, serious damage to the environment, and ecological balance. As a part of human
resources is very important in the competition of enterprises, how to stabilize the staff
structure, promote the loyalty of the chemical industry, so that the correct understanding of
the chemical industry to assume the correctness and rationality of social responsibility.
This paper analyzes and discusses the relationship between corporate social
responsibility, employee loyalty and the relationship between corporate social
responsibility and employee loyalty through the use of literature analysis method, and
further defines the concept of corporate social responsibility and employee loyalty, From
the three aspects of environmental responsibility, social public responsibility and employee
responsibility, this paper discusses the fulfillment of corporate social responsibility. In
measuring employee loyalty, it can start from the following aspects: emotional loyalty,
loyalty loyalty and loyalty, The relationship between the assumptions made relevant to the
questionnaire survey, the internal staff of chemical companies to investigate and draw a
series of data, on the basis of the use of SPSS20.0 regression analysis to draw conclusions.
It is found that there is a close relationship between the employee loyalty and the
fulfillment of social responsibility. That is to say, if the chemical enterprise can take the
social responsibility actively, its employees It will have a high loyalty. Through aIII
series of analysis, it is found that there is a clear positive correlation between social
responsibility and employee loyalty of the chemical enterprise. The emotional loyalty of
employees is largely affected by the corporate environmental responsibility, social public
responsibility and employee responsibility. Especially the responsibility of employees, will
affect employee loyalty to a great extent. The significance of the conclusion is that it is
helpful to promote the enterprise&39;s social responsibility and responsibility in order to
cultivate the employee&39;s loyalty. Awareness, so as to improve the overall core
competitiveness of enterprises. In the end, the author draws a conclusion from the
systematical inductive research and points out the revelation, limitations and future
development of this study.
Key words:chemical enterprises social responsibility,employee loyalty,
influence research,empirical study目 录
1 绪论..1
1.1 选题背景 ....1
1.2 选题意义.....3
1.2.1 理论意义 ...........3
1.2.2 现实意义 ...........4
1.3 研究主要内容和方法.......5
1.3.1 研究内容 ...........5
1.3.2 研究方法 ...........5
1.4 技术路线.....6
1.5 研究的重点与难点.........8
1.6 研究的创新点.8
2 相关理论及文献回顾9
2.1 企业社会责任.9
2.1.1 企业社会责任的演化及内涵.......9
2.1.2 企业社会责任的维度 11
2.1.3 化工企业社会责任..13
2.2 员工忠诚度 .15
2.2.1 员工忠诚度的内涵..15
2.2.2 员工忠诚度的影响因素..........16
2.3 企业社会责任对员工忠诚度的影响关系 .17
3 假设提出与模型建立...........20
3.1 研究对象....20
3.2 化工企业社会责任指标的建立..........20
3.3 员工忠诚度指标的建立 ...21
3.4 研究的理论构思与假设 ...21
4 问卷设计与样本分析...........25
4.1 问卷的设计和回收情况 ...25
4.1.1 问卷设计基本情况..25
4.1.2 问卷的回收情况 ....25
4.2 变量的描述性分析 .......26
5 实证分析 .........285.1 信度与效度分析 .........28
5.1.1 信度的分析........28
5.1.2 效度的分析........28
5.2 相关检验 ...29
5.2.1 企业社会责任与员工忠诚度整体间的相关性分析30
5.2.2 员工忠诚度与企业社会责任三个维度间的相关性分析 ........30
5.2.3 员工忠诚度三维度和企业社会责任三维度的相关性分析 ......31
5.3 回归分析 ...31
5.3.1 企业社会责任三维度对员工情感忠诚的回归分析32
5.3.2 企业社会责任三维度对员工努力忠诚程度的回归分析........32
5.3.3 企业社会责任三维度对员工留职忠诚的回归分析33
5.3.4 企业社会责任三维度对员工忠诚度的回归分析..34
6 结论与展望.......36
6.1 实证结论....36
6.1.1 企业社会责任对员工忠诚度有显著相关性 ......36
6.1.2 企业在员工责任的履行对员工忠诚度正向影响显著 ..........36
6.1.3 企业社会责任三维度与员工忠诚度三维度的系数差异 ........36
6.2 应用建议..
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