American Digital Media Consumers
Movies, TV, and Music: Sentiments and behavior
Melissa O’MalleyFebruary 2, 2017
Diving into the mind of the Digital Media Consumer
Digital media consumers are
growing as online marketplaces
become more convenient,
devices become more accessible,
and storing and streaming
content on one device becomes
more reliable
This survey was designed to gain
insight into consumers from 10
markets in 2 media segments:
Understanding that we are going
through a commerce revolution,
PayPal, in partnership with
SuperData Research, conducted a
global 10-market survey with
approximately 10,000 consumers
to examine how people consume
digital media
Digital Media Consumer Insights Research 2016
Key Takeaways
Movies/TV:
content on smartphones
consumers pay for streaming channels versus 41% who purchase downloads
streaming subscriptions
on video
Music:
(versus 63% who stream)
Payments:
*Digital content includes streaming subscriptions and paid downloads for music, movies and TV series
Research Methodology
This study was conducted across 10 markets and 10,000 consumers globally.
Online
survey
Global Fieldwork:
Sept 2016
US fieldwork: Sept
2016
15 minute
questionnaire
Respondents recruited
from online panels
Pay for digital
content online*
Nationally
representative of
online population Aged
18+
FieldworkSample, per market
10 markets
Sample of c.1000 in US,
UK, Russia, Poland, Japan,
Germany, UAE, France,
Spain, and Italy.
Questionnaire
ScreeningTransaction & Spend:
Past 3 Months
Digital goods
sentiments &
spending habits
Payment
preferences &
piracy habits
Drivers, barriers and
attitudes for digital
goods purchases
This research was
carried out to
theinternational
quality standard for
market research, ISO
20252:2012
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