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2016年亚太区记者职业工作习惯调查报告_英文版

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文本描述
Journalists' Working Status and
News Gathering Habits in Asia Pacifc
We Tell Your Story to the World
Journalists' Working Status and News Gathering Habits in Asia Pacifc丨2
Contents
Foreword
Working status and news gathering habits
Trusted sources and the importance of newsworthiness
Frequently used channels for news gathering
Measuring the success of news stories
Are journalists happy with their jobs?
Get inside the journalist's head
Time and mode of communication
Ingredients for a newsworthy press release
Tips for PR and corporate communications professionals
Conclusion
Methodology
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Copyright 2016 ? PR Newswire Association LLC. All Rights Reserved
Foreword
The proliferation of digital and social media is rapidly changing
the landscape of newsrooms – the 24/7 news cycle turnaround
has become swifter and news gets published first online before
appearing in print the next day. Social media has become a powerful
tool in helping journalists monitor and gather breaking news, spread
vital information using various avenues including live streaming apps
and hashtags, as well as engage with their audiences. Additionally,
the decrease in attention span in this age of smartphones has
placed more emphasis on visual content, prompting the use of more
multimedia assets in news stories.
As the media landscape evolves rapidly, so do the working habits
and needs of journalists. Hence, PR and corporate communications
professionals are required to keep abreast of the latest media
developments and trends to better understand how they can engage
with the media and strengthen the symbiotic relationship.
During the first half of 2016, PR Newswire conducted a survey on
journalists’ working status and news gathering habits in six key
locations in Asia-Pacifc – Australia, Hong Kong, Indonesia, Malaysia,
Singapore and Taiwan. The survey garnered responses from a total
of 482 journalists.
Journalists' Working Status and News Gathering Habits in Asia Pacifc丨3Copyright 2016 ? PR Newswire Association LLC. All Rights Reserved
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