首页 > 资料专栏 > 论文 > 经营论文 > 战略管理论文 > 中国农业银行发展直销银行业务的战略研究_MBA毕业论文DOC

中国农业银行发展直销银行业务的战略研究_MBA毕业论文DOC

资料大小:1851KB(压缩后)
文档格式:DOC
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2018/6/30(发布于江苏)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
摘要?
显示信息,或将命令回显打开或关上。
ECHO [ON | OFF]
ECHO [message]
要显示当前回显设置,键入不带参数的 ECHO。
I
中国农业银行发展直销银行业务的战略研究
中文摘要
当下,人们生活的各个方面正逐渐被互联网所渗透,与此同时互联网也在潜移默
化地影响着传统的金融行业。2013年,是互联网金融蓬勃发展的开端,伴随着互联
网金融打开了序幕,金融领域已经有越来越多的互联网企业的进入和涉足。商业银行
的传统经营、服务模式和盈利来源,在很大程度上都受到了第三方支付、搜索引擎和
社交网络等的影响。面对一波又一波互联网金融的创新浪潮,传统银行业必须积极地
做出改革措施并加快改变战略思路,以适应金融行业互联网化的发展需要和互联网时
代的新格局。直销银行通过积极的创新、平台的运作,有效地降低了运营的成本、实
现了较高的收益并有效地提升了客户的体验,这使其逐步成为了一种金融互联网化的
重要实现途径。直销银行的出现不仅可以促使互联网技术与银行业务的相互整合,更
是为银行业带来了新的活力,促进加快了金融改革的进一步推进。
本文在继承前人研究的成果基础上,对直销银行的相关理论依据进行阐述,分析
中国农业银行发展直销银行业务的必要性和意义。在此基础上通过案例研究国内外直
销银行发展的经验,运用 SWOT 分析比较出农业银行的优势、劣势、机遇和挑战,在
此基础上提出了农业银行发展直销银行业务的战略措施。
本文主要由以下几章构成:第一章介绍了研究的背景和意义并提出研究的思路和
方法;第二章主要阐述了直销银行的基本概念和涉及到的相关理论,并对国内外学者
的研究做了简要的评述;第三章首先对国外直销银行的成功案例进行了分析比较,提
出了成功的关键因素和可借鉴的经验,然后介绍了国内起步较早的直销银行的发展状
况;第四章运用 SWOT 分析找出农业银行的发展直销银行的优势因素、劣势因素、机
会因素和威胁因素;第五章通过在前一章 SWOT 分析的基础上做出农业银行发展直销
银行业务的战略选择并提出措施。
通过本文的分析研究,借鉴国内外同业直销银行的成熟经验,为中国农业银行发
展直销银行业务找到了具体措施策略,对于提升农业银行经营管理水平具有一定的现
实意义,希望在互联网时代背景下,为农业银行的未来发展及新竞争力形成提供一些
思路与方法。
关键词:直销银行,互联网金融,战略选择,战略措施
作者:张炜
指导老师:贝政新英文摘要?中国农业银行发展直销银行业务的战略研究?
显示信息,或将命令回显打开或关上。
ECHO [ON | OFF]
ECHO [message]
要显示当前回显设置,键入不带参数的 ECHO。
II
The strategic research of introducing the Direct Bank
into Agricultural Bank of China
Abstract
At present, the Internet is gradually permeate every aspect of people&39;s life, but also in
changing the pattern of the traditional financial sector. With the 2013 Internet financial
opening, more and more Internet companies involved in the financial sector. Third-party
payment, search engines and social networking, etc., to a large extent influence the
commercial bank of traditional business, profit and service, etc. Face the surging wave of
the Internet financial, traditional banking industry must speed up the adjustment strategy,
actively make a change, in order to realize the financial development needs of the Internet,
comply with the new pattern of the Internet age. Direct bank with active innovation spirit,
virtual platform operation, effectively reduce the operation cost and achieve higher revenue
and effectively improve the customer experience, make it become one of the important
ways to realizing the Internet bank. It can not only realize the new integrated Internet
technology and the financial business, more Banks accelerate the financial reform injected
new vitality.
In this paper, on the basis of inheriting predecessors&39; research results, elaborates the
related theoretical basis for the direct bank, direct analysis of agricultural bank of China
development bank business necessity and significance. On this basis, through a case study
of direct selling at home and abroad bank development experience, SWOT analysis and
comparison of agricultural bank of strengths, weaknesses, opportunities and challenges,
based on this, advances the agricultural bank of strategic measures for the development of
direct banking business.
This paper mainly consists of the following chapters: the first chapter introduces the
research background and significance, and puts forward ideas and methods of research;
The second chapter mainly expounds the basic concept of direct selling bank and involves
the related theory, and the study of domestic and foreign scholars do a brief comment; The
third chapter first analyzes the successful cases of the foreign direct bank, puts forward the
key of the success and lessons of experience, and then introduces the domestic start earlier
direct bank development; The fourth chapter SWOT analysis to find the advantage factors中国农业银行发展直销银行业务的战略研究?英文摘要?
显示信息,或将命令回显打开或关上。
ECHO [ON | OFF]
ECHO [message]
要显示当前回显设置,键入不带参数的 ECHO。
III
of the development of direct selling agricultural bank, weaknesses, opportunities and
threats; Fifth chapter through the SWOT analysis in the previous chapter on the basis of a
strategic choice of development of direct selling agricultural bank business and measures
are put forward.
Through the analysis and study of this article, reference to domestic and foreign trade
direct bank mature experience, direct selling for the agricultural bank of China
development bank business to find the specific measures to strategy, to promote
agricultural bank operation and management level has a certain practical significance, hope
in the context of the Internet age, for the future development of the agricultural bank and
provide some idea and method of the formation of new competitive.
Key words: Direct Bank, Internet financial, strategic choice, strategic measures
Written by:Wei Zhang
Supervised by:Zhengxin Bei?
显示信息,或将命令回显打开或关上。
ECHO [ON | OFF]
ECHO [message]
要显示当前回显设置,键入不带参数的 ECHO。
目录
第一章绪论······················································································1
第一节研究背景和意义·········································································1
一、研究的背景·················································································1
二、研究的意义················································································2
第二节研究的方法···············································································2
一、文献研究法·················································································2
二、案例分析法·················································································2
三、SWOT 分析法··············································································2
第三节研究思路与框架·········································································3
一、研究思路····················································································3
二、研究框架····················································································3
第四节可能的创新与不足······································································4
一、可能的创新·················································································4
二、可能的不足·················································································4
第二章概念界定与文献综述····································································5
第一节直销银行的概念界定····································································5
第二节相关理论综述············································································6
一、银行再造理论··············································································6
二、长尾理论····················································································7
三、蓝海战略····················································································8
四、SWOT 模型理论···········································································9
第三节文献综述················································································10
一、国外研究状况············································································10
二、国内研究状况············································································11
三、简要评述··················································································13?
显示信息,或将命令回显打开或关上。
ECHO [ON | OFF]
ECHO [message]
要显示当前回显设置,键入不带参数的 ECHO。
第三章直销银行国内外发展现状········································

。。。以上简介无排版格式,详细内容请下载查看