2017 TRENDS & TECH GUIDE FOR B2B SALES + MARKETING TABLE OF CONTENTS 3 Authors 4 Introduction 5 Managing Millennials 9 Account-Based Marketing & Sales Strategies Come of Age 12 The New CMO 17 The Segmented Sales Force 21 Customer Experience: A Unifying Force for Sales & Marketing 24 Personalize Everything: From Messaging to Management 28 The Consolidated Technology Stack 32 The Currency of Trust 36 Machine Learning: Predictive Sales and Marketing AUTHORS Prezi Prezi is the cloud-based presentation software that helps you connect powerfully with your audience. Unlike slides, Prezi’s zoomable canvas shows relationships between the big picture and fne details, putting ideas into context and engaging viewers in a unique and visually exciting way. Prezi is in the business of making presenters great. Contributors: Adam Wooley, Director of B2B Marketing. Chelsi Nakano, B2B Content Strategy & Development. Bogdan Zlatkov, Content Marketing Manager. Ambition Ambition is a Harvard Business Review-endorsed performance tracking, management and motivation platform built specifcally for client-facing teams in sales, support, marketing and account management. PwC, Lyft, MemSQL, Filemaker, FiveStars, UPS, and Outreach use Ambition to enhance their culture and revenue. Accolades:1 Sales Management Tool for 2016(Docurated);1 Sales Tool You Should Be Using (Datanyze); 1 Service Provider for Sales Gamifcation & Recognition (AA-ISP); and 2 Category Leader in Sales Performance Management (G2 Crowd). Contributors: Jared Houghton, Chief Sales Offcer. Brian Trautschold, Chief Operations Offcer. Jeremy Boudinet, Director of Marketing. LeadGenius LeadGenius is an Account-Based Marketing and lead generation platform. LeadGenius uses a unique combination of machine learning and human intelligence to help B2B marketing and sales teams fnd and connect with decision makers at their ideal accounts. Contributors: William Wickey, Content and Media Strategy. 。。。以上简介无排版格式，详细内容请下载查看