The Email Client Experience Analysis of where, when, and how subscribers are interacting with email 2The Email Client Experiencereturnpath Introduction Where Are People Reading Emails Global monthly email opens by environment Monthly email opens by environment: Country breakdown Breakdown of mobile email opens Breakdown of webmail email opens Breakdown of desktop email opens When Are People Opening Email Opens by environment and day of the week How Much Time Do Subscribers Spend Reading Email How to Apply This to Your Own Program Methodology Table of Contents468111316 淘宝店铺 “Vivian研报” 首次收集整理 获取最新报告及后续更新服务请在淘宝搜索店铺“Vivian研报” 或直接用手机淘宝扫描下方二维码 3The Email Client Experiencereturnpath Introduction In 2017, email is projectedto surpass 3.7 billion users, which is almost half the world’s population. No other marketing platform comes close to the unprecedented reach of email. This enormous audience presents a unique opportunity, but marketers must pay atention to how subscribers are consuming their messages if they want to maximize email’s efectiveness. Since our last email client study back in 2012, the way users interact with email has changed signifcantly. The widespread adoption of smartphones has increased our ability to access email, with 44 percent of the world’s population owning a smartphone in 2017. Mobile clients give users constant access to their emails, allowing them to quickly interact with incoming messages. The ever changing email landscape makes it more important than ever to understand where, when, and how subscribers are interacting with email, allowing you to optimize your program in response. In this report, we look at how subscribers interact with email, analyzing: Which email clients subscribers are using to read email. How much email is opened each day of the week on each email client. How long subscribers spend viewing email on each email client. The Email Client Experience Where Are People Reading Emails In this section, we compare the breakdown of email opens between mobile, webmail, and desktop. 4returnpath Mobile includes any smartphone, tablet, or e-reader that allows users to access their email. Over the period analyzed, mobile was the preferred method of opening email. On average,55 percent of email opens were made on a mobile client. Summer and fall saw the most opens on mobile clients, with the highest percentage of mobile opens occurring in July (58 percent). Mobile opens dropped slightly in the winter and spring, with a low of 52 percent in February. Webmail includes any email opened on an internet browser, such as Gmail or Yahoo. Webmail retained a signifcant share of opens with an average of 28 percent over the period analyzed. Unlike mobile, webmail saw the most opens in the winter and spring months, with the highest percentage of opens (32 percent) occurring in February and April. Webmail had its lowest share of opens in May at 25 percent. Desktop includes any email opened or viewed on sofware that is installed on a laptop or desktop, such as Outlook or Apple Mail. While the vast majority of opens occurred on mobile clients, many people still rely on desktop clients to view their email. On average,16 percent of email is opened using a desktop client. Unlike mobile and webmail, the percent of desktop opens remained relatively steady throughout the year. The Email Client Experience 。。。以上简介无排版格式，详细内容请下载查看