Design Partner|Kleiner Perkins Caueld & Byers March 14,2016 DESIGN IN TECH REPORT KPCB Team // Jackie Xu, Aviv Gilboa, Justin Sayarath With Special Thanks to // Michael Abbott, Juliet de Baubigny, Scott Ryles, Lynne Chou, Christina Lee, Andy Chen, Muzzammil Zaveri, Arielle Zuckerberg Designed By // Luna Chen 忈忈忈, Danqing Wang 忈忈忈// China Design 忈忈忈忈 20 16John Maeda Design isn’t just about beauty; it’s about market relevance and meaningful results. M&A activity continues in the design space, and it’s increased. Increasing the designers needed in the tech industry requires rethinking education. The adoption of design by public companies is only growing. Designers bring needed critical thinking/making in the economic case for inclusion. Work in the research labs from decades ago drives today’s startups. Be aware. 20 16Reports from Gartner, Accenture, Deloitte, Temkin all indicate that experience matters. Linda Holliday calls the new kind of design as “multi- dimensional”— it crosses social science, computer science, into something new and necessary. all day long and whenever they can EXPERIENCE Matters A Lot, Because We Experience Digital Products A Lot “89%“81%“90%“6X of companies believes that customer experience will be their primary basis for competition by 2016, versus 36% four years ago.” — Gartner of executives surveyed place the personalized customer experience in their top three priorities for their organization, with 39% reporting it as her top priority.” — Accenture of executives surveyed agreed that customer experience and engagement are objectives of their corporation&39;s digital strategy.” — MIT Sloan / Deloitte more likely to buy with a positive emotional experience,12x more likely to recommend the company, and 5x more likely to forgive a mistake.” — Temkin Group early desktop users checked their computers today mobile users check their smartphones Once in the morningOnce in the evening Ouch! “ Ouch! “ Source //@kpcb DesignInTech @Gartner_inc @AccentureDigi @mitsmr @DeloitteDigital @TemkinGroup experiencematters.wordpress/2016/02/04/15-customer-experience-factoids-from-2015-infographic/sloanreview.mit/projects/strategy-drives-digital-transformationaccenture/us-en/_acnmedia/Accenture/Conversion-Assets/Microsites/Documents11/Accenture-Technology- Vision-2015.pdfblogs.gartner/jake-sorofman/gartner- surveys-conrm-customer-experience-new-battleeld/blogs.gartner/jake-sorofman/gartner-surveys-conrm-customer-experience-new-battleeld/。。。以上简介无排版格式，详细内容请下载查看