 ==>> 点击下载文档 |
私募股权投资起源于美国。2014年至今，私募股权基金在中国正处在规范
发展时期，推动了中国多层次资本市场的进一步发展。私募股权投资市场非常
活跃，并且投资范围越来越广，涉及电信、互联网、房地产、能源、金融服务
等多个行业。投资呈现多元化趋势的私募股权基金，逐渐成为优质中小企业融
资的主力军。与其他融资模式相比，私募股权融资的资格限制更低，资金到位
速度更快，增值服务更全面，所以倍受中小企业青睐。一般而言，私募股权资
本被注入融资方时，其丰富的管理经验也被注入，既满足企业融资需求，又帮
助企业提升经营管理能力，拓展采购或市场渠道，丰富资本市场运作经验。私
募股权融资过程包含多个环节，如机构选择、方案设计、谈判议价、签约和退
出等。每个环节均存在一定的风险，都有可能导致融资失败。因此，对私募股
权融资方案进行合理设计，融资过程中存在的风险进行分析，并提出相应保障
措施就具有了十分重要的意义
2014年被业内人士称为“中国进口跨境电商元年”，海城进口跨境电商正是
在这一年正式成立，它主要从事互联网进口零售。过去三年间，海城进口跨境II
电商在宏观经济环境、国家相关政策、交易方式升级、消费需求旺盛等因素的
影响下逐步发展起来，成为综合性跨境电商企业。然而，海城跨境电商仍处在
成长期，要想不断发展壮大，就必须加大对前端平台优化、中端仓储建设、后
端货源采购等业务的投资，继而产生较大的资金需求。目前公司业务发展遇到
资金瓶颈问题，且很难再获得债务融资，因而将目光转移到私募股权融资。通
过私募股权融资不仅能解决资金短缺问题，而且有助于提高经营管理水平、改
善公司治理结构、建立现代企业制度等
本文根据海城进口跨境电商的实际情况，分析公司选择私募股权融资的必
要性；制定切实可行的融资方案，对如何选择投资机构、评估企业价值、磋商
融资条款、设计对赌协议等进行了详细说明；最后探讨融资过程中所面临的各
种问题，并提出相应保障措施确保方案顺利实施，以此指导中小跨境电商公司
私募股权融资的实践
关键词：
跨境电商，私募股权融资，融资风险III
Abstract
Research on Private Equity Financing Strategy of HAI CHENG
Import Cross-border E-commerce Company
In recent years, with the continuous improvement of network technology,
logistics level of rapid progress, cross-border electric business industry homeopathic
rapid development. Cross-border electricity business compared to traditional forms of
trade, with less circulation, cost control and other advantages. Cross-border electricity
business as a representative of new trade is gradually accelerating the pace of
development, and is expected to become China&39;s trade and even the overall economy
of the new growth engine. In this booming stage, traditional retailers, traditional
traders, traditional electricity providers, and even listed companies have set foot in the
field of cross-border electricity business, in order to occupy a place in the market and
share the industry to bring the dividend. However, this result in the phenomenon of
product homogeneity is becoming more and more serious; the market competition is
more and more intense. As a result, small and medium-sized cross-border electric
businessmen want to gain a firm foothold in a competitive market environment;
financing has become the key to its further development. As only rely on debt
financing more and more difficult to meet the development needs, small and
medium-sized cross-border electric business to expand other financing model has
become a primary issue.
Private equity investment originated in the United States. Since 2014, private
equity funds in China are in the normative development period, to promote China&39;s
multi-level capital market for further development. Private equity market is very
active, and the scope of investment is more and more widely involved in
telecommunications, Internet, real estate, energy, financial services and other
industries. Investment in a diversified trend of private equity funds has gradually
become the main force of high-quality SME financing. Compared with other
financing models, private equity financing less qualified, the funds in place faster,IV
more comprehensive value-added services, so much favored by small and medium
enterprises. In general, private equity capital is injected into the financing side, its
rich management experience has also been injected, both to meet the financing needs
of enterprises, but also help enterprises to enhance management capacity, expand
procurement or market channels, and enrich the capital market operation experience.
The private equity financing process involves multiple links, such as institutional
selection, program design, negotiation bargaining, signing and exit. Each link there is
a certain risk, are likely to lead to financing failure. Therefore, it is very important to
analyze the risk of the private equity financing scheme and the risk of the financing
process, and put forward the corresponding safeguard measures.
In 2014 by the industry known as China&39;s imports of cross-border electricity
business first year, Hai Cheng import cross-border electricity business is officially
established in this year, it is mainly engaged in the Internet import and retail. Over the
past three years, Hai Cheng import cross-border electricity business in the
macroeconomic environment, national policies, trade escalation, consumer demand
and other factors under the influence of gradually developed into a comprehensive
cross-border electricity business enterprises. However, Hai Cheng cross-border
electricity business is still in the growth period, in order to continue to grow and
develop, we must increase the front-end platform optimization, in the end of storage
construction, back-end supply procurement business investment, and then have a
greater demand for funds The At present, the company&39;s business development
encountered capital bottlenecks, and it is difficult to obtain debt financing, which will
shift to private equity financing. Through private equity financing can not only solve
the problem of shortage of funds, but also help to improve the management level,
improve the corporate governance structure, the establishment of modern enterprise
system.
This paper analyzes the necessity of selecting private equity financing according
to the actual situation of Hai Cheng import cross-border electricity business, and
makes a feasible financing plan. How to choose investment institutions, evaluate
enterprise value, consult the financing terms and design the gambling agreement And
then put forward the corresponding measures to ensure the smooth implementation ofV
the program to guide the practice of private equity financing of small and medium
cross-border electricity companies.
Key word：
Border electricity business, Private equity financing, Financing riskVI
目录
第1章绪论.......1
1.1研究背景和研究意义........1
1.2研究方法与内容....3
1.3文献综述和理论基础........5
第2章海城进口跨境电商公司融资现状及需求分析.........10
2.1海城电商基本情况介绍..10
2.2海城电商融资现状..........16
2.3海城电商融资需求分析..18
第3章海城进口跨境电商公司私募股权融资方案设计.....24
3.1筛选私募投资机构..........24
3.2融资条款的磋商..29
3.3制定股权退出机制......
。。。以上简介无排版格式，详细内容请下载查看
