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MBA硕士论文_西部管道有限责任公司发展战略研究DOC

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文本描述
摘要
管道运输已经成为继铁路、公路、水运、空运之后的第五大运输业,管道
运输具有运量大、不受气候和地面因素限制、可连续运行、成本低等传统运输
方式无法比拟的优点。我国油气管道的发展始于 70 年代,进入二十一世纪以来,
国内油气管道运输业发展迅猛,油气管道的运输距离迅速增加,油气管道的口
径不断增大,油气管道周转能力大幅度提高,油气管道正在由传统的线路模式
发展成为网状系统。截止 2015 年底,我国陆上油气管道总里程达到 12 万公里,
油气管道运输业在国民经济社会建设中具有相当重要的作用。油气管道建成投
用之后,其运营管理界面一般按照地理区域进行划分,本文所分析的西部管道
有限责任公司即是负责运营管理我国西北地区新、甘、青三省内中石油所属油
气管道的管道运输企业

本文运用战略管理的理论、方法和工具,对西部管道有限责任公司进行了
战略分析和战略制定,并对战略的实施与控制给出了措施。本文首先对公司所
面临的政治、经济、社会文化、科技等宏观环境进行了分析,对油气管道运输
行业与市场环境、行业竞争结构、顾客以及主要竞争者进行了分析,对公司的
资源、能力、经营现状以及企业文化等内部环境进行了分析。接着,本文对公
司所面临的内外部环境关键影响因素进行了分析和评价,利用 SWOT 分析模型对
公司所面临内外部环境关键影响因素进行了匹配和分析,制定了公司总体战略、
业务战略和职能战略。最后,本文对公司战略的实施与控制给出了措施

通过本文研究发现,西部管道有限责任公司在当前内外部环境下应当实施
维持型总体战略,并在业务层面辅助以成本领先战略。作为我国四大油气战略
通道的西北通道,也是我国天然气进口的重要通道,天然气管输业务将成为其
未来的业务增长点。尽管公司未来的发展前景较好,但公司对大型关键设备的
维检修能力不足,在人才建设上缺乏有效的培养机制,公司应当在实施维持型
总体战略的同时,将更多的资源和精力投入到人才培养和储备工作中。本文对
西部管道有限责任公司的战略分析以及制定的战略和相应的实施与控制措施,
对其今后的发展和战略管理重点具有一定的参考意义,同时也为油气管道运输
行业其他企业的战略管理提供了一定借鉴

关键词:石油天然气;管道运输;发展战略MBA 学位论文 作者:路毅铭 西部管道有限责任公司发展战略研究
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Abstract
Pipeline transportation has become the fifth transportation after the railway, highway,
shipping, and air transportation. It has the advantages of large capacity, not being limited by the
climate and ground factors, continuous operations, and low cost, compared to the traditional
mode of transportation. The development of China’s oil and gas pipeline transportation industry
began in 1970s, since entering 21st century, the domestic oil and gas pipeline transportation
industry has been developed rapidly, the caliber of oil and gas pipeline is increasing, the flow
capacity of oil and gas pipeline increased significantly, as well as the transport distance of oil and
gas pipelines. The oil and gas pipeline is being developed into a network from the traditional
route. By the end of 2015, the total mileage of China&39;s onshore oil and gas pipeline reached 120
thousand kilometers, oil and gas pipeline transportation plays an important role in the
construction of national economy and society. After the completion of oil and gas pipeline, its
operation and management interface generally carried out according to geographic regions.
Western Pipeline Co. Ltd, in this thesis, is responsible for the operation and management of oil
and gas pipeline, which belongs to China National Petroleum Corporation, in Xinjiang, Gansu
and Qinghai provinces, in Northwest China.
In this paper, the strategic management theory, methods and tools has been used for West
Pipeline Co., Ltd, to carry on the strategic analysis, strategy formulation, and the corresponding
measures. Firstly, this paper analyzed the macro, industry and market environment of the
company, as well as the industry competition structure, customers, and main competitors,
analyzed the internal environment of the company. Then analyzed and evaluated the key factors
affecting the internal and external environment of the company, and used the SWOT analysis
model to match and analyze the key factors affecting the internal and external environment of the
company, and formulated the corporate-level strategy and the business-level strategy. Finally, the
implementation of the strategy of the company and control measures are given.
This paper found that the West Pipeline Co., Ltd should implement a maintenance strategy
at the corporate leve in current internal and external environment, and assist the cost leadership
strategy at the business level. As the northwestern channel of China’s four major strategic
channel of oil and gas, it is also an important channel of China’s imports of natural gas, natural
gas pipeline business will become its future business growth point. In spite of the good
momentum of development in the future, there are lacks in the large-scale advanced equipmentMBA 学位论文 作者:路毅铭 西部管道有限责任公司发展战略研究
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operation and maintenance, as well as cultivation of high quality talents. In the next period, the
company needs to devote more resources and energy to talent training. In this paper, the strategic
analysis, strategy, corresponding implementation and control measures, has certain reference
significance for the future development and strategic management of West Pipeline Co., Ltd, and
also provides a certain reference for the strategic management of other enterprises in oil and gas
pipeline transportation industry.
Key words: Oil and gas, Pipeline transportation, Development strategyMBA 学位论文 作者:路毅铭 西部管道有限责任公司发展战略研究
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目 录
一、绪论......1
(一)研究背景.....1
(二)研究目的与内容.....4
(三)研究方法与技术路线.........5
(四)相关理论.....7
二、西部管道有限责任公司现状...........11
(一)公司介绍...11
(二)公司战略管理现状...........11
(三)公司战略管理存在问题...12
三、宏观环境分析...........13
(一)政治环境分析.......13
(二)经济环境分析.......14
(三)社会文化环境分析...........15
(四)科技环境分析.......16
四、行业与市场环境分析...........18
(一)行业总体分析.......18
(二)行业竞争结构分析...........21
(三)市场与顾客分析...24
(四)主要竞争者分析...25
五、内部环境分析...........27
(一)公司资源分析.......27
(二)公司能力分析.......29
(三)经营现状分析.......33
(四)公司文化分析.......33
六、战略制定与选择.......35MBA 学位论文 作者:路毅铭 西部管道有限责任公司发展战略研究
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(一)愿景和使命...........35
(二)战略制定...
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