摘要
T 汽车零部件公司发展战略研究
进入 21 世纪以来，人们生活水平的提高客观上带动了中国的汽车行业飞速发展，
作为整车行业基础的汽车零部件市场也一同进入了快速发展的阶段。有数据表明，近
五年来国内汽车零部件的最高年产量平均增长速度已经超过了 20%，单就增长速度来
看，它比我们国家当年 GDP 增长比例的二倍还多。而近年来，虽然汽车零部件发展的
速度有所放缓，但是中国的 GDP 和居民(人均)可支配收入仍处于增长的趋势，这说明
在未来，我国的汽车行业仍然会以一个较高的速度持续增长，有专家预测，新世纪起
初的 20 年，必然是中国汽车市场的一个快速发展时期，这种快速增长不会在短期内结
束，并且专家断言该行业每年的增长速度都不会低于 GDP 的 2 倍。而我们汽车配件行
业的发展和汽车市场的发展极为相似。T 汽车零部件公司是一家中美合资企业，该公
司主要从事的是汽车排气系统(也就是排气管)的生产。排气系统的市场竞争十分激烈，
如何定位发展战略，如何制定发展策略，将是所有汽车零件公司都要面临的巨大挑战

为了能够在这严峻的市场竞争中胜出，同时抓住快速发展的社会经济背景下的机遇，
进一步扩大市场份额，T 汽车零件公司必须致力于提升其公司的核心竞争力，在公司
现有条件下积极探索，大胆实践，寻找可持续发展的道路

我的论文主要内容分为以下几部分：第一部分，是对于汽车零部件行业的研究背
景和研究意义的粗略分析，主要介绍一些相关的理论和汽车零部件行业发展的历史；
第二部分，我对汽车排气系统行业的发展态势做出了大胆的预测，同时详细地阐述了 T
汽车零部件公司外部的实际环境，面临的市场机会和同行业其他公司的威胁；第三部
分，分析了现有条件下，T 汽车零部件公司所掌握的资源和实际能发展的能力，客观
的对 T 公司本身的优势和劣势做出正确的判断。只有充分了解自身的优势和劣势后，T
公司才可以扬长避短，利用自身的优势取得更大成就；第四部分，在经过以上三部分
的精准预测和严密模型推理后，初步拟定计划，制定了 T 汽车零部件公司的未来 5 年
发展目标和市场攻守战略；第五部分，对第四部分的 T 公司市场发展战略的实施方式
和实施该战略的具体保障措施做出细致规划，以确保发展策略的可操作性、可实现性。II
文中还引用了罗兰贝格管理咨询公司专家团队制作的评价表格数据。该评价表格
采用了专家经验法等制作而成，打分当中采用专家团队和 T 公司管理团队共同打分取
均值的方法最后得出结论。本文也采用管理咨询公司的结论作为论据，制定适合 T 公
司的战略。同样，这个论文也对其他的汽车排气系统公司同样受用

关键词：
汽车排气系统，零部件，企业发展战略，竞争力III
Abstract
Study on T Auto Parts Company Development Strategy
As is known to all, when the pace of The Times into the new century, the rapid
development of China&39;s automobile industry, automobile industry and components market,
entered the era of rapid development, together with data show that the auto parts of the
highest annual average growth rate has reached more than 20%, single on the growth, it is
our country GDP growth ratio three times or more. In recent years, the development of the
auto parts slowed, but at the same time, China&39;s GDP and residents&39; disposable income (per
person) is growing in, under the trend of this show Shows in the future, China&39;s auto
industry will continue to grow at a high speed, some experts predict, the first 20 years of the
new century, China&39;s auto market is necessarily a period of rapid development, and the fast
increase will not change in the short term, and industry experts assert that every year the
growth rate of not less than 2 times of GDP. Relatively speaking, the auto parts industry and
the development of the auto market is extremely similar. T auto parts co. , LTD. Is a sino-us
joint venture, the company is mainly engaged in automobile exhaust system (that is, the
exhaust pipe) production, it is in order to be able to expand in the brutal competition in the
exhaust system in the field of sales, thus promoting its core competitiveness, this is now T
automobile parts company will face huge challenges, in the face of such situation,
opportunities, T auto parts companies must actively explore, bold practice, to make the
company development, and quickly occupy the market.
My paper main content is divided into the following several parts: the first part, is the
research background and research meaning of auto parts industry are analyzed in rough, and
then introduce some related theory and the history of the development of auto parts industry；
The second part, made a bold prediction, forecast the development trend of automobile
exhaust system industry, concrete ways, also analyzed the T auto parts company outside of
the actual environment and T companies face the threat of market opportunities and
industry；Third part, according to the actual situation to carry on the analysis, under the
condition of at least for now, T auto parts companies have the resources and the actual can
achieve the ability, the objective of T correctly the company&39;s own advantages and
disadvantages of analysis, when the basic knowledge of the advantages of T auto parts
company, T companies can foster strengths and circumvent weaknesses, using its ownIV
advantage invincible；The fourth part, through the above three parts of accurate prediction
and rigorous reasoning model, plan, formulated the T auto parts company&39;s development
goals in the next five years and the market advances strategies；The fifth part, the fourth part
of the implement method of T companies market development strategy and implementing
the strategy of security measures to make careful planning, in order to ensure the
maneuverability of the development strategy and replicability.
This paper collected many car exhaust systems the data of the industry, and the external
market environment facing T companies and trade competitiveness of condition to conduct a
comprehensive interpretation, I also used the evaluation methods, such as for quantitative
evaluation matrix, and to analyze the status quo and suitable for T of the company&39;s strategy.
Also this paper companies are also useful for other car exhaust system.
Keywords:
Auto exhaust system, Auto parts, Enterprise development strategy, Competitiveness.V
目 录
第 1 章 绪论......1
1.1 研究背景与意义..1
1.1.1 研究背景........1
1.1.2 研究意义........1
1.2 国内外研究现状..3
1.2.1 国外研究现状3
1.2.2 国内研究现状6
1.3 研究内容和研究方法......6
1.3.1 研究内容........6
1.3.2 研究方法........7
第 2 章 T 汽车零部件公司资源与能力分析..8
2.1 T 公司介绍 ..........8
2.2 T 公司的资源分析 ..........8
2.2.1 人力资源分析8
2.2.2 财务资源分析9
2.3 T 公司的能力分析 ........10
第 3 章 T 汽车零部件公司外部发展环境分析........15
3.1 基于 PEST 的 T 公司外部宏观环境分析........15
3.2 区域环境分析....18
3.3 行业及市场分析19
第 4 章 T 汽车零部件公司 SWOT 分析.......22
4.1 优势分析22
4.2 劣势分析........
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