大数据全洞察 X 中国人的酒杯 2017天猫酒水线上消费数据报告 X CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58大数据全洞察 X 01酒水行业背景综述 02线上酒水的行业格局 03消费者行为 04葡萄酒消费 05趣味榜单 CONTENTS CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58淘宝店铺 “Vivian研报” 收集整理 获取最新报告及后续更新服务请淘宝搜索“Vivian研报” 大数据全洞察 X 酒水 行业 背景 综述 CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58CB ND at a ID :5 58大数据全洞察 X 线上酒水行业的发展得利于国民消费升级 需求端 比不断增加，成为较为抢眼的消费亮点

平台端/供给端 化的品种以及价格上的优势，为消费者选购酒水提供了更好的 选择

传播端 需求端 平台端/供给端 传播端 事化的消费场景，移动社交平台、垂直App、业内KOL、热点IP 成为年轻人了解与消费酒类的优质渠道

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