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MBA硕士论文_基于3D打印的汽车产业商业模式创新研究DOC

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文本描述
摘要
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中 文 摘要
随着经济的快速发展,人们生活水平的提高,汽车消费的需求逐渐增加。2014
年以来,我国汽车市场出现井喷式增长,汽车产销量跃居世界第一,中国汽车行
业也已经成长为国民经济支柱产业。而软件、通信和互联网为代表的信息技术革
命,使得汽车产业产品和服务的提供方式产生了深刻的变化。在网络经济的环境
下,汽车企业的生存和发展不仅仅取决于企业自身的竞争优势,企业参与合作或
组织合作的能力也变得越来越重要。因此,为了生存,汽车企业必须明确自身在
整个汽车市场中的定位,对该行业商业模式进行认真严谨的分析研究,并在此基
础上进行商业模式创新,才能促进其健康发展,为社会经济发展发挥更大作用

本文运用文献分析法、问卷调查法,在总结国内外学者研究成果的基础上,
将 3D 打印和商业模式相结合,对基于 3D 打印的商业模式进行了比较系统和深
入的研究,通过重新整合与商业模式创新相关的技术、资本、信息等要素进行商
业模式创新,并构建出汽车企业商业模式创新模型并对其进行评价。使得汽车企
业得以根据不同产品的市场需求,柔性的选择最适宜的商业模式,实现提高利润
率、提升竞争力的目标

首先,论文论述了研究汽车产业商业模式的背景与意义,系统的总结了国内
外相关研究成果,阐述了 3D 打印、商业模式及商业模式创新基本理论,介绍了
商业模式的构成要素,明确了运用商业画布和情景推测的商业模式创新方法。其
次,论文以汽车商业模式概述为基础,从客户、产品、基础设施、财务生存能力
四个方面阐述商业模式驱动因素及其要素构成,根据汽车企业商业模式要素勾勒
出现有汽车企业商业模式的商业画布和商业模式的架构。再次,在 3D 打印的应
用和个性定制两个情景下运用情景推测的方法进行基于 3D 打印商业模式的创
新,通过 3D 打印位于不同主体下得到四种不同的商业模式,并从物流、资金流、
信息流三个方面分析商业模式创新的路径。在此基础上,本文展开了对基于 3D
打印的汽车产业商业模式的评价,建立了综合评价指标体系,运用德尔菲评价法,
实现了对基于 3D 打印的汽车产业商业模式合理性评价。最后,通过对华晨宝马
汽车商业模式现状进行深入剖析,并根据基于 3D 打印的汽车产业商业模式,对
华晨宝马汽车商业模式创新提出针对性建议

论文研究具有一定的理论意义和现实意义。通过运用 3D 打印对汽车企业的
商业模式创新,使其更符合汽车产业的发展前景,大大提高了我国汽车企业商业
模式创新的适应性

关键词:3D 打印;汽车产业;商业模式创新ABSTRACT
iii
ABSTRACT
With the rapid development of economy and improvement people&39;s living
standards, the demand of automobile consumption is increasing gradually.Since 2014,
China&39;s auto market growth spurt, automobile production and sales volume ranks the
first in the world, and China&39;s auto industry has grown into a pillar industry of
national economy. Nowadays with the information technology revolution of software,
telecommunications and Internet, Mode of delivery of automobile industry’s products
and services also has a profound changes.Under the environment of network economy,
automobile enterprise&39;s survival and development not only depend on their own
competitive advantage, but also on the ability to participate in cooperation or
cooperation organization.Therefore, in order to survive, automotive companies must
make clear their position in the entire car market, and do business model innovation
under the serious analysis research for industry business model. Only do these can
promote the industries healthy development and ensure them play a greater role in the
socio-economic development.
On the basis of summarizing the domestic and foreign scholars&39; research, this
paper combines 3D printing and business model. With the method of literature
analysis and questionnaire investigation, this paper makes a systematic and in-depth
study on this topic of 3D printing business model.This paper attempts through to
integration business model innovation related technology, capital, information and
other elements of business model innovation, build a car enterprise business model
innovation model and carries on the appraisal, eventually making software companies
to the different products according to market demand, according to the situation of
internal and external environment changes, the flexible choice the most suitable
business model, realize the goal of margin improvement, and enhance
competitiveness.
Firstly, the paper discusses the research background and significance of
automobile enterprise business model, systematically summarizes the relevant
research results and literature review, describes the basic theories of 3D printing,
business model and business model innovation, introduces the elements of the
business model, and defines the business model innovation methods of business
canvas and Scenario prediction.Secondly, Secondly, based on the automobile business
model overview, the thesis analyses the present situation and development prospect of
automobile industry development, and explain the driving factors and elements of
business models From four aspects of consumer,products, facilities and financial
viability. This paper outlines business canvas of existing car business model
according to automobile business model elements, describes the schema of an existing
car business model from the aspects of logistics, capital flow, information flow, and
learns the effect on auto industry by example of 3D printing .Secondly,the application
of 3D printing and personalization two scenarios using the method of sceneABSTRACT
iv
speculated that based on 3D printing for business model innovation under different
themes by 3D printing is located in the four different business model, and from the
three aspects from the logistics, cash flow, information flow analysis of business
model innovation path. On this basis, this paper carried out 3D printing the auto
industry business model evaluation, established the comprehensive evaluation index
system, using the Delphi method, evaluation for 3D printing business model
rationality evaluation of automobile industry. Finally, through an in-depth analysis
about the present situation of brilliance BMW automobile business model, and
according to the 3D printing the industry business model, and propose targeted
brilliance BMW automobile business model innovation.
The research has certain theoretical significance and practical significance.The
business model innovation of automobile enterprises makes it more consistent with
the prospect of the auto industry,and greatly improves the adaptability of China&39;s
automobile business model innovation.
Key Words:3D printing, Automobile Industry, Business model
innovation目 录
v
目 录
独创性声明.........i
关于论文使用授权的说明.........i
中 文 摘要......ii
ABSTRACT.....iii
1. 绪论...1
1.1 研究背景..........1
1.2 研究目的及意义..........1
1.2.1 研究目的1
1.2.2 研究意义2
1.3 国内外文献研究综述...3
1.3.1 国外研究综述.