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基于电信业融合趋势的A公司组织变革策略研究_MBA毕业论文DOC

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文本描述
摘要
2013 年底,国家颁发 4G 牌照,标志着我国电信运营企业全面进入 4G 时代,同时移动
互联网快速发展,电信业进入了以融合为主要特征的发展阶段,具体体现在产业融合、业务
融合、网络融合、终端融合等多个方面,电信业融合给电信运营商带来了新的机遇和挑战。

本研究以电信运营商组织变革为研究对象,运用组织变革理论、产业融合理论和电信竞
争理论,对 A 公司组织变革的环境进行分析,介绍 A 公司组织结构变革及人力资源变革的内
容、策略,并总结变革成效及变革方向。

论文主要分为五个部分:第一部分介绍论文的背景、文献综述、研究方法、内容框架及
可能创新点。第二部分介绍论文研究的三个理论,阐述组织变革理论、产业融合理论和电信
竞争理论。第三部分描述电信业融合趋势、我国电信运营企业的现状及电信业融合趋势对电
信运营企业组织变革的影响。第四部分为案例分析部分,首先介绍 A 公司的概况、战略情况、
组织结构情况、人力资源情况、技术情况等内容,运用 SWOT 分析影响 A 公司组织变革的动
力因素和阻力因素;其次阐述 A 公司战略调整的内容,组织结构变革的具体内容和策略,人
力资源变革的具体内容,总结变革成效,以及技术变革情况;最后,概况本文的研究结论和
不足之处。

通过本研究,得出以下几个结论:组织变革是电信运营企业适应内外部环境变化的重要
策略;当前形势下电信运营企业需建立面向客户的组织结构模式,同时,集中化管理是新形
势下组织结构变革的重要思路;在做好组织变革的同时,要做好人力资源变革,两者紧密关
联、互相支撑。本研究对电信业融合趋势下电信运营商的变革策略提供借鉴和帮助,具有一
定的理论和实践意义。

关键词: 电信业融合,电信运营商,组织变革,人力资源变革II
Abstract
By the end of 2013, the state issued 4G licenses, marking China&39;s telecom operators entering the
complete 4G Era. With the rapid development of mobile Internet industry , the telecommunications
industry has entered a stage of development characterized by convergence, specified in the
industrial integration, business integration, network integration, terminal integration and other
aspects. The convergence of telecommunication industry brings new opportunities and challenges to
telecom operators.
This study focuses on the organizational change of telecom operators,using the theory of
organizational change, the theory of industrial integration and the theory of telecommunication
competition., while making analysis on the environment of A company&39;s organizational change ,
introducing the content and strategy of A company&39;s organizational structure reform and human
resource reform, and summarize the effectiveness and trend of change.
This paper is divided into four parts:The first part introduces the background, literature review,
research methods, content framework and possible innovation. The second part introduces the three
theories of the research., including the theory of organizational change, industrial integration theory
and the theory of telecom competition. The third part describes the trend of the convergence of the
telecommunications industry, the status quo of China&39;s telecom operators and the impact of the
convergence trend of telecommunications industry on the organizational change of telecom
operators. The fourth part is the case analysis part. Firstly, it introduces the general conditions of the
A company, the strategy, the organizational structure, the human resource conditions, the
technological conditions and so on., while using SWOT method to analyze the dynamic factors and
resistant factors that influence A company’s organizational change. Secondly, it describes the
content of A company&39;s strategic adjustment, the specific content and strategy of the change of the
organizational structure , the specific content of the human resources reform, while summarizing
the effectiveness of change. Finally, this paper summarizes the research conclusions and
deficiencies.
Through this study, the following conclusions can be made: Organizational change is an
important strategy for telecom operators to adapt to internal and external environment changes;III
Under the current conditions, telecom operators need to establish a customer-oriented
organizational structure model. At the same time, centralized management is an important way to
reform the organizational structure in the new conditions; While doing a good job on organizational
change, we must also make efforts on human resources reform, letting the two closely affixing to
and supporting each other. This study will somehow provide reference on the theories and
practical help for the telecom operators to change their strategies under the trend of convergence.
Key words: convergence trend of telecom industry; Telecom operator; Organizational change;
Human resource reformIV
目录
第一章 导论.......1
1.1 研究背景...........1
1.2 文献综述...........2
1.3 研究方法...........4
1.4 论文内容框架...5
1.5 可能创新点.......5
第二章 理论基础..........6
2.1 组织变革理论...6
2.1.1 组织理论6
2.1.2 组织变革理论....9
2.1.3 组织变革模型..10
2.2 产业融合理论.11
2.2.1 产业融合理论的概念..11
2.2.2 产业融合的分类..........12
2.2.3 产业融合的动因..........12
2.2.4 产业融合的形式..........12
2.3 电信竞争理论.13
2.3.1 单向接入定价理论......14
2.3.2 双向接入定价理论......14
2.4 小结.....15
第三章 电信业融合趋势及对电信运营企业组织变革的影响分析16
3.1 电信业融合趋势.........16
3.2 国内电信运营企业现状.........17
3.2.1 电信运营商的几次重组..........17
3.2.2 电信运营商的组织结构现状..17
3.3 电信业融合对电信运营企业组织变革的影响