Research On The Development Strategy Of Y Mineral
Company Based On The Harvard Analysis Framework
Abstract
Molybdenum is an important and rare non-ferrous metal. It is widely used in the
fields of steel, chemical industry, medicine and so on. Recently, because of Chinese and
even the global molybdenum market supply and demand structure change, resulting in
molybdenum market prices continued to decline, profits of the molybdenum corporate
dropped significantly, molybdenum industry production and management in great
difficulties, the overall development of the industry showed a relatively sluggish trend.
It is an urgent task for many enterprises in the molybdenum industry to curb the
declining situation of enterprises' benefits and promote the healthy and sustainable
development of enterprises.
Harvard analysis framework is proposed by Harvard University, PEP Healy and
Bernard three scholars financial analysis framework, the analysis mainly includes four
parts of strategy, accounting, financial and prospects. The analytical perspective of the
framework rises from the financial perspective to the overall strategic height of the
enterprise, and to integrate internal conditions of enterprises and the external
environment of the enterprise, so compared with the traditional financial analysis
methods, the Harvard Analysis Framework of the analysis results is more scientific and
practical, more value in the operation and development of enterprise decision-making
in.
This paper selects the southeast China Liaoning is a small and medium-sized
enterprise - molybdenum Y mineral company as the research object, with the company's
recent financial statements and related data as the basis for analysis, using the Harvard
analysis framework to analyze the strategic and financial status.. The part of strategic
analysis, this paper analyzes the Y mineral company external macro environment,
internal conditions and the enterprise competition strategy; accounting analysis part, this
paper selects the inventory, accounts receivable, fixed assets three accounting for Y
mineral company accounting policy analysis and evaluation; In the financial analysis
part, this paper analyzes the financial status of the enterprise from four aspects:
profitability, solvency, operating capacity and development capacity; prospect analysis,
on the basis of the first three parts of the analysis results, the development prospect of Y
mineral company in the existing financial management and accounting policy under the
condition of forecast. Then, using the analysis results of Harvard analytical framework,
this paper discusses the problems existing in the process of strategic formulation and
actual operation, and analyzes the causes of the problem. Finally, the enterprise in the
current macroeconomic policy and market environment to develop reasonable and
effective development strategy, which can give full play to their own advantages and
achieved a dominant position in the market competition, in order to get rid of the crisis
of survival, realize the healthy, stable, rapid and sustainable development suggestions
for improvement.

Key Words: Harvard analytical framework, mineral company, development
strategy, financial analysis