firebrandgroup In collaboratIon wIth research report by ABOUT THE REPORT JAsOn kEATH ceo - socIal Fresh @jasonkeath As the Founder and CEO of Social Fresh, Jason Keath curates some of the smartest voices in marketing. He has trained digital marketers at over 200 Fortune 500 companies. He is cohost of the Social Toolkit Podcast and editor of SocialMediaCurrent, a daily news source for social media professionals. JEREmy GOldmAn ceo - FIrebrand group @jeremarketer Jeremy Goldman is the founder and CEO of Firebrand Group, an award- winning futureproofng frm focused on building powerful brands through innovative digital marketing, and counts Unilever, L’Oreal, Consumer Reports, and Movado among his clientele. AUTHORs The insights and data in this report are based on a Social Fresh research survey of 551 digital marketers. We targeted social media brand marketers and decision makers. The goal for this report is to explore how social marketing budgets and resources are being utilized today and in the future. There are clear signs that social media continues to mature as an industry and marketing specialty. Positive ROI is strong, social advertising use is high, hiring is robust across many roles, and content marketing efforts are diverse (including many brands investing in video). Purchase the premium version of the report at socialfresh/fullreport. The Future of Social | about this report3 551 Online surveys source: Respondents were reached by Social Fresh, Firebrand Group, Simply Measured, with targeted outreach through LinkedIn, Twitter, and Email FIeld dates: March 8-17 2016 QualIFyIng crIterIa: Digital marketers whose responsibilities include social media marketing respondent demographIcs: company type BRAnD — 64% AGEnCy — 30% VEnDOR — 6% role senIorIty MAnAGER — 41% DIRECTOR/VP — 34% C-LEVEL — 13% OWnER/FOUnDER — 7% EnTRy LEVEL — 5% top brand IndustrIes mETHOdOlOGy EDUCATION 11.5% NON-PROFIT 8.7% CONSULTING 8.4% SOFTWARE 8.1% HEALTH CARE 6.8% RETAIL 5.5% IT5.5% FINANCE 5.2% MEDIA 4.5% HOSPITALITY 4.5% FASHION 3.9% RESTAURANTS 2.4% REAL ESTATE 2.1% GOVERNMENT 1.6% PROFESSIONAL SERVICES 3.1% CPG 2.9% USA 64.4% CANADA 7.1% UNITED KINGDOM 5.3% AUSTRALIA 3.5% INDIA 2.0% NEW ZEALAND 1.6% SOUTH AFRICA 1.6% ITALY 1.4% N. AMERICA 75% EUROPE 11% ASIA 6% OCEANIA 5% AFRICA 2% S. AMERICA 1% ENTRY LEVEL 5% MANAGER 41% DIRECTOR&VP 34% C-LEVEL 13% OWNER / FOUNDER 7% geography - country The Future of Social | planning + strategy4 sOciAl mEdiA GOAls what are your top socIal medIa goals n=544 awareness Is the most popular socIal medIa goal by Far Awareness was the most oft-cited goal from our respondents, with more than three out of four executives naming that as a top social media priority. AWARENESS 76% LEAD GENERATION 47% CUSTOMER LOYALTY 34% SALES 28% CUSTOMER SERVICE 17% “The more each brand focuses on awareness, the more noise we’ll have in social, and it’s already noisy.” Jason Eng Digital MarkEting CoMMunity lEaDEr, iBM 。。。。。。以上简介无排版格式，详细内容请下载查看