Broadening participation Boosting productivity and GDP Changing the way companies go global 857343 HIGHLIGHTS MARCH 2016 DIGITAL GLOBALIZATION: THE NEW ERA OF GLOBAL FLOWS Copyright McKinsey&Company 2016 In the 25 years since its founding, the McKinsey Global Institute (MGI) has sought to develop a deeper understanding of the evolving global economy. As the business and economics research arm of McKinsey&Company, MGI aims to provide leaders in the commercial, public, and social sectors with the facts and insights on which to base management and policy decisions. We are proud to be ranked the top private-sector think tank, according to the authoritative 2015 Global Go To Think Tank Index, an annual report issued by the University of Pennsylvania Think Tanks and Civil Societies Program at the Lauder Institute. MGI research combines the disciplines of economics and management, employing the analytical tools of economics with the insights of business leaders. Our “micro-to-macro” methodology examines microeconomic industry trends to better understand the broad macroeconomic forces affecting business strategy and public policy. MGI’s in-depth reports have covered more than 20 countries and 30 industries. Current research focuses on six themes: productivity and growth, natural resources, labor markets, the evolution of global fnancial markets, the economic impact of technology and innovation, and urbanization. Recent reports have assessed global fows; the economies of Brazil, Mexico, Nigeria, and Japan; China’s digital transformation; India’s path from poverty to empowerment; affordable housing; the effects of global debt; and the economics of tackling obesity. MGI is led by three McKinsey&Company directors: RichardDobbs, JamesManyika, and JonathanWoetzel. MichaelChui, SusanLund, AnuMadgavkar, and JaanaRemes serve as MGI partners. Project teams are led by the MGI partners and a group of senior fellows, and include consultants from McKinsey&Company’s offces around the world. These teams draw on McKinsey&Company’s global network of partners and industry and management experts. In addition, leading economists, including Nobel laureates, act as research advisers. The partners of McKinsey&Company fund MGI’s research; it is not commissioned by any business, government, or other institution. For further information about MGI and to download reports, please visit mckinsey/mgi. James Manyika | San Francisco Susan Lund | Washington, DC Jacques Bughin | Brussels Jonathan Woetzel | Shanghai Kalin Stamenov | New York Dhruv Dhringra | New York MARCH 2016 DIGITAL GLOBALIZATION: THE NEW ERA OF GLOBAL FLOWS PREFACE The web of global economic connections is growing deeper, broader, and more intricate. Yet much of the public discussion surrounding globalization is stuck on the narrow topic of trade surpluses and defcits. This lens fails to take into account the new and more complex reality of a digitally connected global economy. While the global goods trade and fnancial fows have fattened since the Great Recession, cross-border fows of data are surging. They now tie the world economy together just as surely as fows of traditional manufactured goods. Two years ago, the McKinsey Global Institute (MGI) set out to paint a comprehensive picture of how globalization is evolving. The resulting report, Global fows in a digital age: How trade, fnance, people, and data connect the world economy , assessed the network of cross-border infows and outfows of trade, services, fnance, people, and data and its infuence on economic growth. Building on that earlier work, this report provides a more detailed analysis of how global fows are continuing to evolve. It offers new insights into how companies and countries are participating in the web of fows and extends our econometric analysis, drawing on improved data and employing more sophisticated methodology. We fnd even stronger evidence of the economic value of participating in global fows—and we further fnd that data fows account for a substantial portion of that impact. Both infows and outfows matter for growth as they circulate ideas, research, technologies, talent, and best practices around the world. Today’s more digital form of globalization is changing who is participating, how business is done across borders, how rapidly competition moves, and where the economic benefts are fowing. Even though advanced economies in general continue to be the leaders in most fows, the door has opened to more countries, to small companies and startups, and to billions of individuals. Our previous research found the biggest benefts of trade fows go to countries at the center of the global network. Interestingly, this report fnds that countries at the periphery of the network of data fows stand to gain even more than those at the center. The convergence of globalization and digitization means that business leaders and policy makers will need to reassess their strategies—and given that we are only in the very early stages of this phenomenon, enormous opportunities are still at stake. This research was led by JamesManyika, a director of the McKinsey Global Institute based in San Francisco; SusanLund, an MGI partner based in Washington, DC; JacquesBughin, a McKinsey director based in Brussels who is a core leader of the Firm’s High Tech, Telecom, and Media Practice, a current member of the MGI Council, and an incoming director of MGI; and JonathanWoetzel, an MGI director based in Shanghai. The project team, led by KalinStamenov and DhruvDhingra, included LauraCappelin, RiteshJain, AyushMittal, KatieRamish, SoyokoUmeno, and AmberYang. EstebanArias, CarlosMolina, MoiraPierce, and VivienSinger provided valuable research and analytics support. LisaRenaud served as senior editor. Sincere thanks go to our colleagues in operations, design, production, and external relations, 。。。。。。以上简介无排版格式，详细内容请下载查看