VW Import T5 CaravelleMedia Test Drive Communication Plan Apr. Agenda Communication Objectives Key Messages Communication Strategy Media Strategy Event Concept and Plan Logistic Management Team Chart Backup Communication Objectives Launch Caravelleas a new member of the VW Import “Business Family” and T5 family Demonstrate product strength, functionality and craftsmanship Raise awareness of T5 family as an iconic product (rich history) and superior choice in business travel 。。。。。。以上简介无排版格式，详细内容请下载查看