黑之蛛认为北辰三角洲的传奇缔造，源于本案万众瞩目下无可比拟的中心区位、超大规模、领先规划、顶级资源配置以及品牌实力，注定超出传统综合体的推广范畴。Black spider think Beichen delta legend created, originated from the case under the spotlight There is nothing comparable to this central location, large scale, leading planning, resource allocation and top brand strength, doomed beyond the category of traditional complex promotion. 北辰之道不拘常法 北辰三角洲2015年整合推广战略思辨Beichen integrated promotion strategy core communication NO.1 AGAINST THE TRADITIONAL 直击核心！【提出问题】 竞争 Competition 2015年长沙综合体总体量破2000万㎡，各区域综合体呈现井喷；本项目面临市场竞争冲击日益加剧。如何充分整合本项目在市场的绝对优势，以拉动各物业价值，驱动有效目标群，真正建立北辰三角洲市场领导地位，刻不容缓！ 问题1 in 2015 the total volume of Changsha complex breaking 20000000 square meters, the regional complex show blowout; this project faces the market competition intensifies the impact. How to fully integrate the absolute advantage of the project in the market, to promote the value of the property, to drive the effective target groups, the real establishment of Beichen Delta market leadership, brook no delay! 解决市场地位 大 强 问题2 压力 Pressure 市场因素影响，2015年仅消化去年库存仍需19个月时间，且市场利好见效期有待时日；今年本项目销售目标实现去年1.5倍，一年时间已过四分之一，压力大、时间紧，如何在去年市场不热，北辰热的基础上，再次提升市场信心，再创市场销售奇迹！ Market factors, in 2015 last year only digest inventory still need 19 months time, and good market response stage Youdaishiri; this year the project sales target to achieve 1.5 times last year, a year has passed 1/4, pressure, time is tight, how in the market last year, not hot, hot on the basis of Beichen, confidence in the market to upgrade again the market, create sales miracle! 解决市场信心 无 有 考验 Test 2015年北辰三角洲多物业集中推售，反观前期，项目出现阶段主题频繁，推广连续性不足等问题；以致目标市场对本项目整体及分物业价值更系统深入的认知度不够。在新传播时代如何更实效推广促进销售，也是对营销推广一大考验！ 问题3 In 2015 the Beichen delta property on sales, in early stage, project topics frequently, problems of popularizing continuity issues; so that the target market for the overall project and the value of the property is more systematic and deep awareness. How much more effective to promote sales promotion in new communication era, but also for marketing a big test! 解决市场传播 散 聚 。。。。。。以上简介无排版格式，详细内容请下载查看