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本文从湖口县 HFW 特种水产专业合作社出发，从发展现状、内外部环境分析、
存在的问题、措施应对等对合作社进行了较为系统的研究。首先在绪论中阐述研
究背景和研究方法，提供了学术探讨的基础。在第二章中介绍了合作社的定义、
基本特征、指导思想和理论依据等，为论文起草打下了理论基础，指明了方向；
在第三章中，直接切入主题，对湖口县的合作社基本情况、HFW 合作社的情况及
案例的典型意义做了诠释；第四章是通过 PEST 分析、波特五力模型分析、CPM
矩阵分析，对合作社的宏观环境和产业竞争环境有着清晰的认识，在此基础上通
过 EFE 矩阵及 IFE 矩阵，对合作社优劣势、机会、威胁有直面了解，对其存在的
问题有深刻地认识；第五章则通过 SWOT 矩阵和 BCG 矩阵，为合作社的战略选择
提供了参考； 第六章则努力打造合作社的核心竞争力和完善产业价值链，对合
作社的战略实施完善了路径；第七章则通过政策、组织、技术、环境、监管等手
段，对合作社面临的激烈竞争环境，制定了措施保障
关键词：特种水产；合作社；经营战略；产业设计II
Abstract
With the deepening of the rural economic system reform in China, study the
development strategy of the farmers' professional co-operatives also much like
mushrooms. Farmers' professional cooperatives as a new type of cooperation
organization, is established on the basis of household contract responsibility system of
a peasant mode of operation of innovation, to the agricultural scale management and
enhance the competitiveness of agricultural products has played an important role, for
the development of modern agriculture, the local farmers also has an important
contribution. Farmers' professional cooperatives in China due to late start, legislation
late, when faced with the complex political, economic, social, technical, legal
environment, bring its advantages into play, the local people income, must be on their
own strengths, weaknesses, opportunities and threats have a clear understanding and
comprehensive analysis, by using a series of strategic management theory to analyze
the cooperative, is better for us to promote cooperative development provides a
guidance and reference significance.
This article embarks from the hukou county HFW special aquatic products
professional cooperatives, from the development present situation, internal and
external environment analysis, and measures to deal with the problems existing in the
cooperative was systematically studied. In the first place in the introduction in this
paper, the research background and research methods, provides the basis of academic
research. In the second chapter introduces the definition, basic characteristics of
cooperatives, such as guiding ideology and theoretical basis, to draft paper laid the
theoretical foundation, pointed out the direction; In the third chapter, directly into the
theme, the basic information in hukou county cooperatives, HFW cooperative
situation and typical cases of meaning for interpretation; The fourth chapter is through
the PEST analysis, porter five model analysis, CPM matrix analysis, the macro
environment and industry in the cooperatives to the competitive environment has a
clear understanding, on this basis, through EFE matrix, IFE matrix and the
cooperative advantages and disadvantages, opportunities and threats have a face to
face with understanding, deeply aware of the problems; The fifth chapter, through the
SWOT matrix and BCG matrix, provides reference for the cooperative strategy choice;
Sixth chapter to make the core competitiveness of the cooperative and improve theIII
industry value chain and the cooperative strategy implementation of the improved
path; Chapter 7 through policy, organization, technology, environmental, regulatory,
the cooperative faces fierce competition environment, formulate the measures to
guarantee.
Key words: Special aquatic products; The cooperative; Operation strategy;
Industrial designV
目 录
摘 要 ...........I
Abstract ..........II
第 1 章 绪 论 .....1
1.1 选题背景与意义 .........1
1.1.1 选题背景...........1
1.1.2 选题意义...........2
1.2 国内外研究综述 .........2
1.2.1 国外研究现状.......2
1.2.2 国内研究现状.......3
1.2.3 国内外研究述评.....5
1.3 研究内容与方法 .........5
1.3.1 研究思路...........5
1.3.2 研究方法...........6
1.3.3 可能的创新点.......6
1.3.4 研究的技术路线 .....7
第 2 章 农民专业合作社的相关理论基础 .......8
2.1 农民专业合作社定义 .....8
2.2 农民合作社经营模式类型 .8
2.3 农民专业合作社的基本特征 ...........8
2.4 农民专业合作社的指导思想 ...........8
2.5 农民专业合作社经营战略研究的理论依据 ...........9
2.5.1 农民专业合作社理论.9
2.5.2 新农村建设理论.....9
2.5.3 集体经济理论.......9
2.5.4 经营战略理论.......9
第 3 章 湖口县特种水产专业合作社的发展现状 11
3.1 湖口县基本情况 ........11
3.2 湖口县特种水产专业合作社的基本情况..12
3.2.1 湖口县特种水产专业合作社的基本类型 ........12
3.2.2 湖口县特种水产专业合作社的规模和成员组成 ..13
3.3 本文案例的意义 ........13VI
3.3.1 HFW 合作社的特性 ..13
3.3.2 案例的典型代表意义13
第 4 章 HFW 合作社内外部环境分析...........15
4.1 合作社宏观环境分析（PEST 分析）....15
4.2 产业竞争环境分析 ......17
4.2.1 波特五力模型分析..17
4.2.2 CPM 矩阵分析 ......18
4.3 HFW 合作社外部环境总结与评价.......19
4.3.1 识别机会与威胁....19
4.3.2 关键外部因素—外部因素评价矩阵（EFE）.....20
4.4 合作社机构组织资源分析 22
4.5 HFW 合作社经营模式上存在的问题.....23
4.6 HFW 合作社内部部环境总结与评价.....24
4.6.1 识别优势与劣势....24
4.6.2 关键内部因素—内部因素评价矩阵（IFE)......25
第 5 章 HFW 合作社战略选择 .....27
5.1 SWOT 矩阵分析..........27
5.2 BCG 矩阵...30
5.3 战略选择 ..31
5.4 战略实施风险评估 ......32
第 6 章 HFW 合作社经营发展战略的实施.......36
6.1 HFW 合作社战略目标.....36
6.2 完善 HFW 合作社产业价值链 ..........36
6.3 提高 HFW 合作社核心竞争力 ..........37
6.4 HFW 合作社发展战略实施办法.........37
6.4.1 进行战略目标分解..37
6.4.2 战略实施前的员工培训，合作社上下形成合力..38
6.4.3 建立一个合适的组织实施战略....38
6.4.4 建立信息体系，让员工在执行战略过程中有充分的信息支持..38
6.4.5 制定与战略目标相匹配的激励机制38
第 7 章 HFW 合作社战略实施的保障措施.......39
7.1 政策保障措施 ..........39
7.2 组织保障措施 ..........39
7.3 技术保障措施 ..........39
7.3.1 建立技术开发平台 ..40VII
7.3.2 创建信息服务平台 ..40
7.4 环境保障措施 ..........40
7.5 监管保障措施 ..........41
结 语 ..........42
参考文献 ..........44
致 谢 ..........471
第 1 章 绪 论
1.1 选题背景与意义
1.1.1 选题背景
党和国家历来高度重视“三农”问题，连续多年以中央“一号文件”聚焦“三
农”问题。“三农”问题的出路在于“合作共赢”。在新时期出现的农民专业合
作社是农民合作的重要形式，也是提高农业组织化程度的重要渠道，在连接农民
与经营者、市场和政府之间具有桥梁和纽带作用。早在党的十六届五中全会就明
确提出：鼓励和引导农民发展各类专业合作经济组织提高农业的组织化程度。
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