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MBA论文_基于博弈论的紫鹊界梯田景区发展利益主体关系协整研究

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文本描述
摘要
发展旅游业是带动景区经济发展和促进就业的重要途径之一,政府、旅游企
业、当地社区居民和游客往往会有不同的利益诉求,需要协调和整合各方关系,
形成合力,共同促进景区发展。湖南省娄底市新化县的紫鹊界梯田景区利益主体
之间存在不同利益和行为的博弈。文章在对比紫鹊界梯田相对于其他两大梯田
——云南哈尼梯田和广西龙胜梯田的优势和紫鹊界景区本身存在的发展阻碍因
素等方面的基础上,梳理相关文献,进行实地调查获得第一手资料,应用数理统
计方法,结合利益相关者理论和博弈论,对紫鹊界景区不同利益主体关系协整问
题进行了研究和分析

文章研究发现:当地政府、旅游企业、当地社区居民、旅游者的利益诉求各
不相同,甚至主体两两之间存在严重的利益诉求矛盾;另一方面,这些利益主体
在景区发展中的根本利益是一致的,存在长期的共生关系。当地居民与旅游企业
之间、当地居民与旅游者之间、当地居民与当地政府之间、旅游企业与旅游者之
间、旅游企业与当地政府之间、旅游者与当地政府之间既有着明显的利益冲突又
存在不可磨灭的共生关系。但是不管怎样,当地利益主体之间的矛盾仍然是阻碍
景区发展的重要原因,文章应用博弈论对利益主体可能采取的行动进行了分析,
从当地居民和旅游企业、当地居民和当地政府以及旅游企业和当地政府之间的博
弈分析中得出解决问题的途径并提出利益主体关系协整的建议,以期发挥紫鹊界
梯田景区最大的社会效益、经济效益和环境效益,改善当地居民生存和生活条件,
提高旅游企业的经营积极性,为旅游者创造美好的旅游体验,充分带动当地经济
的发展和社会的进步,对紫鹊界梯田景区旅游发展具有一定的借鉴作用

关键词:紫鹊界梯田;利益相关者理论;利益矛盾;共生关系;博弈论II
Abstract
Tourism is one of the most important ways to promote the development of local
economy and increase the employment, the government will struggle to develop local
valuable and give strong support to promote the development of tourism resources in
order to create economic benefits. Purple magpie boundary of hunan loudi xinhua
terrace scenic spot interest subjects between different interests and behavior of the
game.This article main to study the development issues on the basis of carding
literature, mathematical statistics method, combining with the stakeholder theory and
game theory has carried on the related research and analysis,in the contrast purple
magpie terrace relative to the other two big terraces - the advantage of the hani
terraced fields in yunnan province and longsheng terrace in guangxi province ,and
itself exists obstacle factors in the development of the scenic area.This article has
comprehensively used the method of literature review, field investigation method,
inductive deductive method and mathematical statistics method to the scenic spot of
the specific conditions of the local field investigation, combined with stakeholder
theory in the management of local interests related subject's demands for the
empirical analysis.
This article has found that the scenic area residents, tourism enterprise, tourists
and the local government have different interests,and there exist serious interests
contradiction between them.But these stakeholders in the scenic spot of the local
long-term coexistence relationship also reflects the relation between them. that is to
say,Contradictions and symbiotic relationship are both exist between local residents
and tourism enterprises, local residents and tourists, local residents and the local
government, tourism enterprises and tourists, tourism enterprises and the local
government, tourists and the local government. Anyway, the contradiction between
the local interest subjects is still a important reason for the further development of the
scenic area, so in the end, the game theory method of cointegration was used to study
the method of solving the contradiction between stakeholders, from local residents
and tourism operators, local residents and the local government, and between tourIII
operators and the local government with building the game model of the way to solve
the problem and put forward the corresponding cointegration relationship
advice.These advice maybe can give some example for the purple magpie terrace
scenic spot tourism development and tourism management in the processing of
various interest relations,and helping the purple boundary terrace scenic area get the
biggest social benefits, economic benefits and environmental benefits, improve living
conditions of local residents , improve tour operator management enthusiasm, for the
tourists to create a good tourism experience, and finally promote the development of
local economy and the progress of the society. It has a certain reference function to
the tourism development of Purple magpie realms terrace.
Key words:Purple magpie community terrace; Stakeholder theory; The interests
contradiction; Symbiotic relationship; Game theoryIV
目录
摘要...I
Abstract........II
第 1 章 绪论1
1.1 研究背景..1
1.1.1 紫鹊界优越的景观条件. 1
1.1.2 利益主体不协调影响紫鹊界景区发展2
1.2 研究意义..3
1.2.1 理论意义...3
1.2.2 现实意义...3
1.3 国内外研究综述..4
1.3.1 国外研究综述......4
1.3.2 国内研究综述......7
1.3.3 研究评述.10
1.4 研究内容10
1.5 研究方法与技术路线...11
1.5.1 研究方法.11
1.5.2 技术路线.12
1.6 创新之处12
第 2 章 概念界定与相关理论基础........13
2.1 利益相关者理论13
2.1.1 利益相关者基本概念....13
2.1.2 权力与利益........13
2.1.3 利益相关者的层次结构...........15
2.2 博弈论.... 16
2.2.1 博弈论基本概念16
2.2.2 博弈的分类........17
第 3 章 紫鹊界梯田景区主要利益相关者利益诉求分析......20
3.1 紫鹊界景区简介20
3.1.1 景区特点.20
3.1.2 景区劣势.21V
3.2 调查问卷设计....23
3.3 数据可信度分析23
3.4 紫鹊界景区主要利益相关者利益诉求分析.24
3.4.1 当地居民利益诉求分析...........24
3.4.2 旅游企业利益诉求分析...........26
3.4.3 旅游者利益诉求分析....27
3.4.4 当地政府利益诉求分析...........29
第 4 章 紫鹊界梯田景区利益相关者诉求矛盾与共生分析..30
4.1 利益诉求矛盾分析.......30
4.1.1 当地政府与当地居民之间的矛盾.......30
4.1.2 旅游企业与当地居民之间的矛盾.......31
4.1.3 旅游者与当地居民之间的矛盾...........31
4.1.4 当地政府与旅游企业之间的矛盾.......32
4.1.5 旅游者与旅游企业之间的矛盾...........32
4.1.6 当地政府与旅游者之间的矛盾...........33
4.2 紫鹊界利益相关者利益诉求共生关系分析.33
第 5 章 紫鹊界梯田景区利益主体行为的博弈分析..35
5.1 当地政府与当地居民之间的博弈......35
5.2 旅游企业与当地居民之间的博弈......36
5.3 当地政府与旅游企业之间的博弈......38
第 6 章 紫鹊界梯田景区利益主体关系协整的建议..42
6.1 居民共同参与景区建设...........42
6.2 旅游企业应积极承担社会责任..........42
6.3 旅游者应文明出游,融入景区旅游发展..... 42
6.4 政府齐抓共管,维护景区健康发展环境..... 43
第 7 章 结论与展望.........44
7.1 结论.........44
7.2 研究不足与展望45
参考文献....46
致谢52
在学期间发表的学术论文与研究成果. 571
第 1 章 绪论
1.1 研究背景
1.1.1 紫鹊界优越的景观条件
紫鹊界梯田历史悠久,与云南哈尼梯田,广西龙脊梯田并称中国三大古梯田

紫鹊界梯田位于湖南省娄底市新化县境内,属于雪峰山山脉,距离新化县城 53
公里,距离省会长沙市 250 公里。根据相关考证,梯田始建于秦汉时期,距今
2000 多年历史,是苗、瑶等民族人民的汗水的结晶,先人开垦,后人继承和维
护并世世代代赖以生存
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