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MBA论文_中部六省入境旅游市场差异及协同发展研究

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文本描述
摘 要
中部六省分别是山西省、河南省、安徽省、湖北省、湖南省以及江西省六个省份,
地理优势明显,旅游资源兼备“南”、“北”特色,旅游业发展潜力和提升空间大。随着
我国入境旅游的深入开展,中部六省入境旅游市场在快速发展的同时,各省之间也存在
一定的差异。本文研究中部六省入境旅游市场的差异性,并分析相关影响因素,可以为
制定有效的区域调控政策提供参考,对于旅游市场的整合及旅游长效合作体制的建立具
有重要的现实意义

总结概括国内外对区域旅游差异及影响因素的研究进展,并应用入境旅游等相关概
念及标准差、变异系数、首位度,地理集中指数和灰色关联分析等相关分析方法。采用
2000-2013 年入境旅游人数和外汇收入、入境旅游客源构成、入境旅游人均消费和构成
等相关数据,从时间序列角度出发,对中部六省入境旅游市场规模、市场类型及地区结
构、市场消费三个方面进行差异分析,研究六省入境旅游市场在 14 年内的演变特征和
差异特征。并搜集 2013 年入境旅游市场差异影响因素相关指标数据,对影响因素进行
定量分析

结果显示:市场规模差异方面,中部六省各省间的入境旅旅游人数和外汇收入的绝
对差异均在波动中增大,相对差异呈现先增大后减小再增大的趋势,两方面均不存在首
位分布情况。市场类别和地区结构差异方面,除江西省外国市场和香港市场几乎并驾齐
驱,分布相对较为平均外,其余五省的主要市场类别均是外国市场。六省第一、第二以
及机会市场主要集中在香港、澳门、台湾、日本、韩国、美国、法国、德国,但各省的
构成各有不同。市场消费差异方面,六省入境旅游者人均天消费的平均值,由高到低排
序依次为湖北省、安徽省、湖南省、山西省、江西省、河南省。各省入境旅游消费结构
不平衡,其中非基本消费支出比例偏低,尤其是湖北省;六省基本旅游消费中,长途交
通所占比重最高,非基本消费之中,购物以绝对高的优势领先,娱乐项目所占比重较小

而交通基础设施、旅游资源禀赋和旅游接待设施是影响各省入境旅游人数的主导因素

文章最后从在促进六省入境旅游协同发展方面,提出了构建六省旅游协同发展机
制;凝练特色,打造鲜明的品牌形象;整合六省旅游产品;优化入境旅游消费结构;加
强基础设施建设,构筑便捷的交通网络;着力提升旅游服务质量;培训吸引高层次旅游
人才等对策和建议

关键词:入境旅游;市场差异;影响因素;协同发展;中部六省II
Abstract
The six central provinces with obvious location advantages includes Shanxi
Province,Henan Province,Anhui Province,Hubei Province,Hunan Province and Jiangxi
Province,where tourism resources have characteristics of those in the south and the north,and
there is large development potential in tourism industry. With the in-depth development of
China's inbound tourism,there are some differences in inbound tourism market of the six
central provinces with rapid development.Therefore,we study the differences in inbound
tourism market in the six provinces and analyze the related influence factors in this
paper,which can provide reference for effective regional regulatory policy.There is important
practical significance in promoting the integration of tourism market and establishing
long-term cooperation system.
Sum up the domestic and international research status of regional tourism differences
and the influencing factors,appling related concepts about tourism market and inbound
tourism,and correlation analysis methods,such as the standard deviation, coefficient of
variation, primacy index, geographic concentration index and the grey correlation
analysis.From the perspective of time,using 2000-2013 data about the number of inbound
tourists and foreign exchange earnings, the composition of inbound tourists, the per capita
consumption and its composition of inbound tourism, analyze the differences in market
scale,structure of market type and region, and market consumption of six province's inbound
tourism,studying the characteristics of evolution and difference in six provinces within 14
years.Collecting index data about influencing factors of inbound tourism market differences
in 2013,quantitatively analyze influence factors of the inbound tourism market scale
difference in the six provinces.
The results are as follows.About the differences in market scale,the absolute differences
are increasing in fluctuation both in the number of inbound tourists and foreign exchange
earnings of the six provinces.The relative differences increase firstly, and then decrease and
then increase again.Neither of them exist first distribution.About the differences in the
structure of market type and region,the main market of these provinces are foreign market
except that the main market are foreign market and Hong Kong market in Jiangxi
Province,where the market distribution is relatively average.The first, second and the potential
market of the six provinces are mainly concentrated in Hongkong, Macao, Taiwan, Japan,
Korea, the United States, France, Germany, but the compositions in different provinces areIII
different.About the differences in market consumption,the ranking of the average value of the
per capita consumption of inbound tourists in six provinces,is Hubei Province, Anhui
Province, Hunan Province, Shanxi Province, Jiangxi Province and Henan Province.The
inbound tourism consumption structure of the provinces is not balanced,and the proportion of
non basic consumption expenditure is low, especially in Hubei Province.The proportion of
long-distance transport is highest in the basic tourism consumption of six provinces,and the
proportion of shopping is highest,while the proportion of entertainment projects is low in the
non basic tourism consumption.In addition,transportation infrastructure, tourism resources
and tourism reception facilities are the dominant factors which affect the number of provincial
inbound tourism.
Finally,this paper proposes countermeasure and the suggestion about inbound tourism
coordinated development in six provinces.That is to construct tourism cooperative
development mechanism;integrate features and establish a distinctive brand image;integrate
tourism products in six provinces;optimize the structure of inbound tourism
consumption;strengthen the construction of infrastructure, construct convenient transportation
network;strive to enhance the quality of tourism services;train and attract high-level tourism
professionals.
Keywords:inbound tourism;market differences;influence factors;coordinated development;
six central provincesIV
目 录
第 1 章 绪论........... 1
1.1 研究背景......1
1.1.1 我国入境旅游业发展强劲.... 1
1.1.2 中部崛起的政策驱动.1
1.1.3 中部六省入境旅游市场差异逐渐显现.......1
1.2 研究目标和研究意义........2
1.2.1 研究目标..........2
1.2.2 研究意义..........2
1.3 国内外研究综述.....3
1.3.1 区域旅游差异研究综述........ 3
1.3.2 区域旅游差异影响因素研究综述....4
1.4 研究内容和研究方法.........6
1.4.1 主要研究内容. 6
1.4.2 主要研究方法. 7
1.5 技术路线与创新之处.........8
1.5.1 技术路线..........8
1.5.2 创新之处..........9
第 2 章 相关概念界定及理论基础....... 10
2.1 相关概念界定.......10
2.2 理论基础....11
2.2.1 标准差、变异系数及首位度..........11
2.2.2 地理集中指数........... 11
2.2.3 灰色关联分析........... 12
2.3 本章小结....13
第 3 章 中部六省入境旅游市场规模差异分析.......... 14
3.1 数据来源....14
3.2 入境旅游市场规模差异分析......14
3.2.1 入境旅游人数差异分析...... 15
3.2.2 入境旅游收入差异分析...... 16
3.3 本章小结....17
第 4 章 中部六省入境旅游市场类别与地区结构差异分析. 17
4.1 入境旅游市场类别结构分析......17V
4.2 入境旅游市场类别结构差异分析......... 17
4.2.1 入境旅游市场类别结构特点..........17
4.2.2 入境旅游市场类别结构的发展趋势......... 18
4.3 入境旅游市场地区结构差异分析......... 20
4.3.1 入境旅游市场区域结构...... 20
4.3.2 入境旅游市场客源国(地区)结构......... 21
4.3.3 客源国(地区)分布集中性差异分析.....26
4.4 本章小结....26
第 5 章 中部六省入境旅游市场消费差异分析........ 27
5.1 入境旅游市场消费水平分析......27
5.2 入境旅游人均消费及消费结构差异分析.........28
5.2.1 入境旅游人均消费水平差异..........28
5.2.2 入境旅游消费结构分析...... 31
5.3 本章小结....34
第 6 章 中部六省入境旅游市场差异影响因素分析....35
6.1 影响因素介绍.......35
6.2 灰色关联分析.......39
6.3 本章小结....41
第 7 章 中部六省入境旅游协同发展对策.......42
7.1 构建六省旅游协同发展机制......42
7.2 凝练特色,打造鲜明的品牌形象......... 42
7.3 整合中部六省旅游产品.. 43
7.4 优化入境旅游消费结构.. 44
7.5 加强基础设施建设,构筑便捷的交通网络.....44
7.6 着力提升旅游服务质量.. 45
7.7 培育吸引高层次旅游人才..........46
7.8 本章小结....46
第 8 章 结论......... 47
8.1 结论47
8.2 不足与展望........... 48
参考文献......49
致 谢........53
在学期间发表的学术论文与研究成果... 541
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