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MBA硕士论文《马鞍山联通3G过渡期市场战略研究》(67页)

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更新时间:2016/11/10(发布于北京)
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文本描述
ABSTRACT
3G-refers-the-generation-mobile-communication-network-technology.-Compared
with-the-generation-communication-technology,3G-had-a-great-improvement-in
voice-and-data-transmission-and-was-compatible-with-generation's-technology.
In-the-late-2008,-the-Chinese-government-led-the-recombination-of-the
telecommunication-industry-and-issued-3G-licenses-for-the-three-giant-operate)。.
CMCC-(China-Mobile-Corporation-Company)-got-the-TD-SCDMA-license,-CTC
(China-Telecom-Cooration)-received-e-CDMA-2000-license,therefore,CU-(China
Unicom)-gained-the-WCDMA-license.-After-this-series-of-acts,-China-had-entered-into
the-3G-times.-With-the-intervention-of-Chinese-government,-CU-had-sold-its-CDMA
assets-and-CDMA-subscribers-1:o-CTC-Hence,after-a-long-period-of-waiting,-CTC
successfully-obtained-the-official-operation-permission-from-the-regulator.-China,s
mobile-telecommunication-market-finally-welcomed-its-third,-maybe-the-last
competitor.-In-facing-this-new-comer-in-mobile-telecommunication-market,-CU
Corporation,s-income-and-profit-were-bo-weaker-an-CTC,s.-As-a-result,-the
competence-in-this-market-is-becoming-intense.
From-the-issuance-of-3G-licenses-in-2008,-there-are-five-years-and-the
commercialization-of-4G-for-the-big-three-was-declared-in-the-end-of-2013-by-the
information-of-Ministry-of-Industry-and-Information-Technology-(MIIT).-The-big
three-had-received-the-4G-TDD-LTE-license-respectively.-In-consideration-of-the
technology-problems-and-network-construction-speed-for-all-the-operators,-2014-was
the-last-year-of-3G-transition-period.-In-facing-with-the-challenge-in-4G-time,-CU-did
not-have-long-period-to-catch-up-with-the-other-two-giants-in-using-3G,s
advantage.
As-a-CU^s-urban-branch-company,-CU-MAS-Company-was-always-in-the-top-three
rank-among-the-sixteen-mxmicipal-branch-companies-in-Anhui-province,-CU-MAS
Company-always-kept-a-high-speed-in-development,-meanwhile,-it-also-existed-some
problems-as-marketing-degradation-and-excessive-marketing.-For-such-a-star
municipal-branch-company-in-Anhui-province,-how-to-seize-the-period-before-4G-time
。。。。。。以上简介不含段落格式