摘 要
文化创意产业，是一种在经济全球化背景下产生的以创造力为核心的新兴产业，强
调一种主体文化或文化因素依靠个人（团队）通过技术、创意和产业化的方式开发、营
销知识产权的行业。《国家“十二五”时期文化改革发展规划纲要》提出要大力发展文化
创意产业，我国许多城市已将文化创意产业列为当地重点发展的产业。荔湾区作为广州
市的中心老城区，具有发展文化创意产业的先天资源和优势，发展文化创意产业也是荔
湾区实现经济转型升级、建设幸福荔湾的重要抓手。

目前，荔湾区在发展文化创意产业方面已经取得了一定成果，集聚效应初步显现，
形成了自身的一些特色，促进了荔湾经济的发展，但在发展过程中仍存在着人才、资金、
规模等方面的问题。如何在现有基础上进一步提升，需要从战略层面作相关的研究。

论文通过对荔湾区文化创意产业的发展现状、特点和存在问题进行描述，并采用
PEST 分析法、钻石模型分析法、SWOT 分析法对荔湾区发展文化创意产业的内外部环
境和竞争力进行了详细的分析，总结归纳出荔湾区发展文化创意产业的竞争优势和劣
势，在此基础上提出荔湾区文化创意产业的发展战略，并对发展思路、战略选择、战略
任务和实施的保障措施进行了系统阐述。

关键词：文化创意产业；发展战略；荔湾区

Abstract
Creative cultural industry, is an emerging industry with creativity at the core. It’s under
the background of economic globalization. It emphasizes an industry that a host culture or a
cultural factor develops and markets intellectual property by technology, originality and
industrialization. <The State 12th Five-Year Plan for Cultural Reform and Development
comes up with vigorously developing the cultural innovation industry and many cities in our
country have put the creative cultural industry as a focus on the development of local
industries. Liwan, an old district of Guangzhou, has inherent advantages to develop creative
cultural industry with the cultural heritage. Besides, developing creative cultural industry is an
important way to realize the economic transformation and construct a happy Liwan.
At present, Liwan District has made some achievements in the development of cultural
and creative industries, appeared agglomeration effect initially, formed its own features and
promoted the economic development of Liwan. But the problems of talent, capital and scale
still exist in the development process. In order to further improve on the existing basis, related
research from the strategic level is needed.
In my thesis, I describe the development situation, characteristics and existing problems
of Liwan’s creative cultural industry. And I analyze the internal, external environment and
competitiveness in detail with PEST, Diamond Theory and SWOT, what’s more, I summarize
the advantages and disadvantages of competitiveness and come up with the development
strategy, the formulation of development ideas, strategic choices, strategic missions and the
guarantee measures.
Keywords: Creative Cultural Industry； Development Strategy； Liwan