环境卫生优化业务，不是人们传统思想中家政服务的概念，它更多的是一种专
业化服务，根据客户需求专业定制的环境卫生的解决方案。昆明佳得安公司室
内环境卫生产品的市场开发大致包括了四项业务：有害生物防制、室内有害气
体治理、办公设施清洁消毒、洗手间环境卫生优化。本文运用了企业战略管理、
及市场分析理论，结合昆明佳得安的实际，将虫害防制、室内空气治理、办公
设施清洁、洗手间卫生优化业务分类，通过 PEST 分析方法和 SWOT 分析法对佳
得安进行了全面的分析，制定出了一体化及集中化的市场开发战略。 并对同时
对战略实施过程中所出现的问题进行了充分的思考。为昆明佳得安在市场竞争
中，满足目标市场用户的需求，提高目标市场占有率，提升企业的核心竞争力，
提供了具有理论指导意义和实践可操作性的方法和思路。

关键词：环境卫生产品 市场开发 昆明佳得安公司

Abstract
With the improvement of people's living standard, more and more people pay
attention to environmental health, is not only the requirement of clean degree, more
for pest control, indoor harmful gas management and other business with a certain
demand. Environmental health optimize the business, not the domestic service
concept in the traditional thoughts, it is more of a specialized service, professional
customized according to customer's requirements of sanitation solution. Kunming
gatorade Ann indoor environmental health products market development includes
four business roughly: pest prevention, indoor harmful gas management, office
facilities clean disinfection, the bathroom environment optimization. This paper
USES the theory of enterprise strategy management, and market analysis, combines
the actual conditions of kunming gatorade Ann, PEST control, clean indoor air
management, office facilities, toilet sanitation optimize business classification,
through the PEST analysis and SWOT analysis of gatorade Ann has carried on the
comprehensive analysis, make the integration and centralization of the market
development strategy. And at the same time, the emerging issues in the process of
strategy implementation of fully thinking. For kunming gatorade in market
competition, meet the needs of target market users, improve target market share and
improve enterprise's core competitiveness, has provided the theory instruction
significance and practical operability of the method and train of thought.
Keyword： Environmental health products ，Market development Kunming Jia De an
company