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MBA论文_县域经济背景下包商银行土右旗支行发展战略研究(62页)

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文本描述
摘要

当前县域经济在我国社会经济中占有重要地位,县域经济的发展对于我国

社会经济的发展具有重要的推动作用,符合当前我国城镇化发展战略,有助于

社会发展。包商银行作为一家根植于包头的金融机构,自成立以来,一直以助

推地方经济发展为己任,实现了地方经济发展与自身经营发展的良好契合。土

右旗地处呼包鄂“金三角”腹地,交通条件便利,地理位置良好。土右旗目前

被列为呼包鄂城镇群发展规划,是包头市唯一列入的旗县。土右旗的文化、矿

产、土地等资源丰富,具有广阔的发展前景。但是受外部发展环境及产业发展

结构制约,近年来经济增速呈波动下行趋势。在县域经济背景下,作为最重要

的县域金融机构,如果包商银行土右旗支行能够抢占先机,率先在县域进行战

略布局,分享红利.在获得经济利益的同时,还能进一步提高银行社会声望、提

升品牌影响力,研宄县域经济背景下的包商银行土右旗支行的发展战略问题具

有重要的现实意义和研究价值。

本论文结合国内外相关银行发展战略理论,以当前包商银行土右旗支行的

发展现状、发展中存在的问题分析为依据,以包商银行土右旗支行为研宄对象,

首先本文对包商银行土右旗支行面临的政治、经济、技术、社会文化等外部环

境进行了分析,在掌握了翔实的第二手资料的基础上,总结和归纳了影响包商

银行土右旗支行制定发展战略的内部资源与能力条件。其次运用SWOT法对包

商银行土右旗支行所具有的优势、劣势和面临的机会和挑战进行了全面的分析,

并确定了包商银行土右旗支行的战略定位和战略目标。最后,通过为新型社区

提供金融服务、金融支持产业发展、与其他金融机构开展合作及完善金融体系

等方面提出了可操作的战略实施策略。本文的研宄为包商银行土右旗支行实现

可持续发展提供了战略方向,提升了银行的核心竞争能力,同时对我国其他银

行的发展战略制定也具有一定的参考价值。

关键词:土右旗支行,发展战略,SWOT分析,战略选择

I

Abstract

County economy is an important part of national economy, the development of

county economy are beneficial to the people's livelihood is very important, is the

best way to accelerate the urbanization construction and related to social harmony

and stability. Contractor's Bank as a financial institution based in Baotou,since its

inception, has been to boost local economic development as its mission,to achieve a

good fit the local economic development and its business developmentTu youqi is

located in the hinterland of hubaoe Golden Triangle, the geographical position is

superior and has convenient transportation,baotou city is the only listed in the

package called the county of Hu-bo-e Urban Development Planning Group.and has

tourism, culture, mineral, land rich resources,also tu youqi5s development prospect is

broad.But restricted by external development environment and industry development

structure, in recent years the economic growth rate showed a downward trend

fluctuation.In the county economic background,as the most important financial

institutions of countyjf the Contractor's bank tu youqi branch to seize the initiative,

the first in the county to carry out strategic layout,share dividend,in access to

economic interests, but also to further improve the social prestige, the bank to

enhance the brand influence, under the county economy research background5the

problem of strategic development bank branch in the tu youqi has important practical

significance and research value.

This paper combines the theory of development strategy of related banks at

home and abroad,to the present development situation,basis on bao tou bank tu

youqi branch of the problems in the development of analysis, take baoshang bank tu

youqi branch as research object.First of all,on the political, economic,

technological, external social cultural environment facing the tu youqi branch is

analyzed using the method of PEST,basing on the secondary data of informative, and

summarized the effects of baoshang bank tu youqi branch development strategy of

internal resources and ability condition.Secondly, using the method of SWOT with tu

II