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MBA硕士毕业论文_中国建设银行黑龙江省分行债务融资业务发展策略研究_张秉业(69页)

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文本描述
哈尔滨工业大学工商管理硕士学位论文
摘 要
随着金融市场的发展和银行业竞争的日益加剧,能够带动新的中间业务
收入增长的投行业务已成为各家银行争相进入的新领域。在复杂多变的金融
市场环境下,找出中国建设银行黑龙江省分行债务融资业务目前发展中存在
的瓶颈,并制定出相应的策略和保障措施,是非常有必要的。

本研究从商业银行发展投行业务的角度来看债务融资业务,阐述了债务
融资业务的相关概念、作用及与其他融资工具的差异,运用 SWOT 分析法对
中国建设银行黑龙江省分行债务融资业务的内部优势与劣势、外部环境的机
遇与挑战进行了分析,指出由于内部支持不够、营销客户不力、队伍建设不
足、制度理解不深等原因,阻碍了黑龙江省建行债务融资业务的发展。针对
黑龙江省建行债务融资业务发展中存在的种种问题,在对债务融资业务总体
目标分析的基础上,着重论述了以提高服务能力、加强客户营销、建设专业
队伍以及实施创新策略等四方面为重点解决黑龙江省建行债务融资业务工作
中所存在的问题。为确保各项发展策略得到有效实施,从制度建设、人力资
源、规划和环境、风险防范等方面提出了保障措施。

本研究对黑龙江省建行债务融资业务中存在的问题进行了剖析,并在此
基础上给出解决策略,同时黑龙江省建行也是具有代表性的国有商业银行分
支机构,对该行的债务融资问题研究,对国内其他商业银行也具有一定的借
鉴指导意义。

关键词:建设银行;投资银行;债务融资
- I -哈尔滨工业大学工商管理硕士学位论文
Abstract
At present, our country's economic situation is stable, the development of
the domestic banking sector in the gold development stage. However, due to the
limitation of economic environment, economic system, debt financing has a lot
of obstacles in our country's development. Construction bank as the development
of the big four state-owned Banks earlier bank debt financing business, after the
restructuring of bank efficiency and top for the Banks, how to improve the
development of debt financing theory, regulatory and business need to solve
problems together.
This study from the perspective of commercial banks to develop investment
banking business debt financing, introduced the related concepts of debt
financing business, and the difference with other financing tools. This article
used SWOT method, brifly analysed debt financing business of China
construction bank heilongjiang branch of the internal advantage and
disadvantage, opportunities and challenges of the external environment. Pointed
out that as lack internal support, lack of customer marketing, team construction,
such as lack of understanding of the business system, which hindered the
development of the debt financing business in construction bank of heilongjiang
province. For the debt financing problems existed in the development of China
Construction Bank Heilongjiang Branch, based on the analysis of the overall
objectives, and emphatically discusses the strengthen of internal construction,
including strengthen the construction of customer marketing, professional team,
development strategy and innovation strategy according to the characteristics of
regional and industry, to improving the problems of China Construction Bank
Heilongjiang Branch. In order to ensure the development strategy effectively
implement, our study put forward security measures from the internal system,
human resources, planning and the environment, risk prevention and so on.
This study has carried on the analysis of the problems existing in the
construction of debt financing business of China Construction Bank Heilongjiang
Branch, based on which the resolution strategy are given. At the same time, CCB
in heilongjiang province is the typical state-owned commercial bank branches,
- II -