上海Y国际贸易公司是一家注册于上海市浦东新区的生产与贸易型一体化的公司。

公司成立几年来主要经营的产品涉及到建材,玩具,汽车配件等产品。其中以PVC (聚

氯乙烯)软膜天花为主要产品,通过和当地代理商合作,参加一系列国外展会等合作方

式,所占当地市场份额每年都在逐步扩大。

随着中国经济的迅速发展及中俄政府间的往来越来越频繁,政府间的合作也越来越

密切,这在一定程度上给两国的经贸往来提供了更为便利的条件。但是这也加大了国内

企业在俄罗斯市场的竞争。为了抢占当地市场,国内的各相关企业纷纷采取不同的策略,

甚至同行之间的恶性竞争等抢夺俄罗斯市场。

本文以上海Y国际贸易公司拓展俄罗斯市场为研究对象,介绍了上海Y国际贸易

公司在俄罗斯市场遇到的挫折及其碰到的困难,分析了当地市场的特殊性及其当地用户

的心理诉求,对与当地经销商的进一步合作方式进行了探讨。论文运用SWOT分析方

法,综合分析了上海Y国际贸易公司内部的优势和劣势,以及外部面临的机遇和威胁。

论文也指出,上海Y国际贸易公司应该通过充分利用贸易型企业转型快速,反应敏捷,

丰富的市场开拓经验以及良好的国内供应商关系,进一步巩固在俄罗斯市场的份额。最

后,论文提出了上海Y国际贸易公司开拓俄罗斯市场的一些可行性策略。

关键词:PVC软膜天花;俄罗斯市场;拓展战略

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华东理工大学硕士学位论文

Russian Marking Expand Research Of Shanghai Y International Trading Company

Abstract

Shanghai Y International Trade Company incorporated in the areas of Pu Dong Shanghai,

which engages in the manufacture and trade. The company's business scope involves in the

building materials, toys,car accessories and so on. In the past 4 years as of the set-up. The

PVC stretch ceiling film is the key business and the market share is growing continually

through cooperation which the local agency and participating in a series of trade fair and other

manners.

With the rapid development of Chinese Economy and more and more close relationship

between the Chinese Government and the Russian Government, the trade becomes more and

more smoothly in some extent. But it also increases the fierce competition among enterprises,

in order to take up the market in Russia,the enterprises all make everything they can do and

the appearances of cutthroat competition emerge.

The essay orient to push the further development of the business strategy in the Russian

Market based on Y Company. The essay will brief the problems the company encounter and

analyze the reasons, and a variety of analysis manners will be applied to analyze the

particularities of the local market, the consumer needs and the cooperation manners with the

local distributors. SWOT will be applied to analyze the strength and weakness from the inside

and the opportunity and threaten from the outside and think out to use the rapid reaction for

the environment, the veteran experiences for expanding the market and good relationship with

the supplier to reinforce the local market share, getting the available market expand strategy

for the company.

Key words: PVC stretch ceiling film; Russian Market; Expanding strategy