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长春DOLINK信息技术有限公司物联网发展战略研究_MBA硕士论文(61页)

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摘 要
长春 DOLINK 信息技术有限公司物联网发展战略研究
长春 DOLINK 信息技术有限公司作为一个起步型物联网创业公司,从多年的
传统软件行业逐步过渡到新兴物联网行业,主要研发销售物联网网络层与应用
层产品,配备拥有完善有效的层间中间件技术解决方案。近年来,众多发达国
家都把物联网产业战略提到了很高的层次,众多雄厚实力的产业巨头们也都争
先恐后的转向物联网领域,并且开始逐步进军国内的相关市场。与这些公司相
比较,国内的产业形势并不是很乐观。如何在这场产业洪流中获得一席之地,
是这些科技型初创企业所面临的重大问题。在当前大的形势下聚集了众多像
DOLINK 这样的新兴技术型初创公司。与大型企业不同,这类公司大多规模小,
缺少统一的战略企划,并且缺乏一个清晰明朗的战略方针,但是这类企业的想
法、效率与技术模型都有独到先天的优势。那么就此我们如何利用优势,克服
劣势在产业深林中取得给养呢?本文为长春 DOLINK 信息技术有限公司制定了
一套完整可行的发展战略计划,为公司发展做出指示方向。同时战略方针也能
为大量初创型物联网科技企业提供借鉴。

关健词:
物联网,战略,区域优势

Abstract
The Internet of Things Development Strategy Research of Dolink
Co.,Ltd.
Changchun DOLINK information technology co., LTD., is an Internet company
transformation type, from years of traditional software industry gradually transition
to the new content networking industry, the main sales Internet network layer and
application layer development of products with perfect effective interlayer
middleware technology solutions. In recent years, many developed countries, the
Internet of things is the industrial strategy referred to the high level, the strength of
industry giants are scrambling to field of Internet of things, and began to gradually
enter the domestic market. Compared with these companies, domestic industry
situation is not optimistic. How to gain a foothold in the flow of the industry, it is the
major problem facing technology start-up. In the current big situation, gathered a
number of emerging technologies like DOLINK start-ups. Unlike large companies,
most of these companies are small. The lack of a unified strategic planning. The lack
of a clear strategy. But this kind of idea, efficiency and technology model has unique
natural advantages. So that we how to use the advantage, overcome the disadvantage
in industrial supplies deep in the forest In this paper for Changchun DOLINK
information technology co., LTD., a set of complete and feasible development
strategy plan, development directions for the company. Strategy at the same time
also to a large number of start-up type iot technology companies to provide
reference.
Keywords:
Internet of Things,Strategy,Regional advantage