- III -
摘 要
目前中国因产业升级对技术转移存在迫切需求，而同时中国存在成果转化率
非常低的问题。在此背景下，探索新型的技术转移模式势在必行。本文首先借助
市场营销学中的顾客价值理论以及传统的技术转移理论，构建适用于技术转移体
系的顾客价值理论模型 CLV 模型。然后利用实际操作经验对中国工程物理研究院
宁波技术转移中心 4 期技术转移模式进行系统分析，通过 CLV 价值分析，归纳总
结各期模式存在的问题。同时对国内外的典型技术转移模式也进行了分析总结，
在以上各种模式的分析基础上提出一种新型的 MGT（marcket-government-team）
技术转移模式，提出 MGT 模式的概念内涵、运行特征以及运行流程，并以典型案
例宁波中物光电杀菌技术有限公司的运作实例证明了该新型模式的有效性及可行
性。最后同时提出了 MGT 模式的支撑路径和保障措施。

关键词：技术转移、顾客价值理论、MGTAnalysis of technology transfer model based on customer value
theory
——In the case of Ningbo TechnologyTransfer Center of China
Academy of Engineering Physics
Abstract
For upgrade industries, it’s urgent to improve technology transfer for China now. But,
China has a very low transformation rate. So, it’s very necessary to find a new
technology transfer model. In this article, we research a CLV customer value model
by customer value theory and traditional technology transfer theory. Then, according to
the practical experience of the Chinese Academy of Engineering Physics, we analyze
four period models and summarize for each mode of existence of the problem. Also,
traditional technology transfer models are analyzed and summarized. Based on above,
we propose a new technology transfer model named MGT( marcket-government-team),
including the concept of connotation MGT model , operating characteristics and
operating processes. At last we verify the feasibility by the case of Ningbo optical Co.
sterilization operation example. Finally, we provide supporting proposed path and
safeguards of MGT model.
Key Words：Technology transfer, customer value theory, MGT