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锡林郭勒盟德克隆商贸有限公司商业地产发展战略研究_MBA论文(61页).rar

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文本描述
摘要

近年来,大型综合购物中心已经迅速成为不少城市商业零售市场的主力军,

而传统的商业物业已经很难满足它们对硬件和软件的要求,这给房地产行业留

下了巨大的市场空白,于是融合传统流通业与地产业的商业地产企业就应运而

生。本文以锡林郭勒盟德克隆商贸有限公司的商业地产的发展历程为研究的基

础,从国内外商业地产发展模式对比开始,相继对锡林郭勒盟德克隆商贸有限公

司商业地产发展的历程发展模式做出系统描述,并对锡林郭勒盟德克隆商贸有

限公司的所开发的项目作了if细的分析和描述;对目前中国商业地产所面临的

机遇与挑战作了详细的分析,在对锡林郭勒盟德克隆商贸有限公司商业地产发

展模式与趋势分析中,从宏观判断,到土地供应情况、价格、再到商业、商圈到

消费者逐一分析,借助国内外商业地产购物中心理论等,以实际工作经验为参考,

参照近年购物中心项目的开发情况,分析适合锡林郭勒盟德克隆商贸有限公司

商业地产的发展模式,结合其发展轨迹与实际商业地产开发中的商业大环境。

改造等影响等因素作出对未来锡林浩特市商业地产发展趋势的预测,同时,针

对锡林郭勒盟德克隆商贸有限公司存在的问题,提出了解决的对策。

关键词:购物中心发展模式,购物中心发展趋势,锡林郭勒盟德克隆商贸有限

公司

I

Abstract

In recent years,large-scale comprehensive shopping center has quickly become

a lot of city commercial retail market main force,while the traditional commercial

property has been difficult to meet their requirements to hardware and software,it

leaves a huge gap in the market for the real estate industry, so the integration of

traditional marketing and estate commercial enterprises willemerge as the times

require. In this paper, the development course of Xilinguole Meng de Cologne Trade

Limited commercial real estate as the research foundation, from the beginning of the

domestic and foreign commercial real estate development modelcomparison,one

after another on the commercial real estate development Xilinguole Meng de cloning

trading company coursedevelopment model system is described, and the Xilinguole

Meng de cloning trading company development projects are analyzedand describe the

detailed; opportunities and challenges forChina's commercial real estate faces are

analyzed in detail, in theanalysis of the development pattern and trend of commercial

real estate Xilinguole Meng de cloning trading company,from the macro judgment, to

land supply, price, and then to business,business to consumer analyzed one by one,

with the domestic and foreign commercial estate shopping center theory, based on the

actual working experience as reference, reference to the development of the situation

in recent years, the shopping center project, analysis the suitable development model

for Xilinguole Meng de cloning trade limited company of commercial real

estate,combined with the development of commercial environmenttrajectory and

actual commercial real estate development. To predict the development trend of the

future, Xilinhaote citycommercial real estate factors transformation effect at the same

time,in view of the existing Xilinguole Meng de cloning of trade limited company,

proposed the solution countenneasure.

Key words: shopping center development model, the shopping center development

trend, Xilinguole Meng de cloning Trading Co. Ltd.

II