首页 > 资料专栏 > 论文 > 组织论文 > 组织管理论文 > MBA论文_大中型建筑设计企业矩阵式项目组织管理模式分析(60页).rar

MBA论文_大中型建筑设计企业矩阵式项目组织管理模式分析(60页).rar

资料大小:4555KB(压缩后)
文档格式:DOC
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2015/1/12(发布于山东)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
摘要

由于我国大中型建筑设计企业长期行使计划管理体制,基本上实行“设计院一综合

所”直线职能型传统管理模式,这种管理模式由于不能高效调配人力资源,实现市场资

源和技术资源的充分共享,已经不能适应建筑设计市场的需要,制约了企业的进一步发

展。

当前,随着国民经济增速的逐步放缓以及投资拉动型经济增长方式的逐步转变,行

业发展将从过去的高速增长阶段进入稳定发展阶段,简单依赖固定资产投资规模扩大带

来的行业繁荣将遭遇困境,设计企业管理创新问题亟待研究解决。从上世纪六十年代开

始,项目管理已经广泛应用于包括建筑行业在内的社会、经济、生活等领域,并取得了

卓越的管理成效。

本论文在分析建筑设计的特点、传统运营管理模式和行业竞争模式的基础上,从项

目管理及矩阵式项目组织管理的有关概念入手,分析了项目管理四种组织机构的特点和

优缺点,分析总结了两个案例矩阵式项目组织管理。本文以云南省设计院集团为例,运

用迈克尔波特的“五力模型”、SWOT分析法和波士顿矩阵分析法确定企业发展战略和

未来业务结构,详细介绍了云南省设计院集团基于专业分院制和项目经理制相结合的矩

阵式项目组织管理的具体做法,并对基于集团、子公司与项目经理相结合的矩阵式项目

组织管理的改革方法进行了具体阐述,总结了矩阵式项目组织管理在大中型建筑设计企

业使用过程中存在的五大方面问题及相应的解决办法。

本论文对当前市场形势下大中型建筑工程设计企业的管理创新和云南省设计院集

团化改革具有一定的指导价值和现实意义。

关键词:矩阵式项目组织管理,大中型建筑设计企业,资源共享

I

Medium and large architectural design enterprises in our country have adopted the planned

management system for a long time. Basically, they all adopt traditional linear function

company-comprehensive division” management mode. In this management mode, human

resource can not be deployed effectively, meanwhile, maket and technological resource can

not be shared sufficiently. So, this mode can not adapt the maket any more and restrict

development of the company.

At present, with the slowing down of national economy growth and the gradual change of

investment-led economy growth mode, the development of construction industry will change

from highspeed stage to stable stage and prosperity which is created simply by the the

expansion of fixed-asset investment will encounter dilemma. Therefore, the management

mode of architectural design enterprises are urgent to be innovated. Since the 1960s, Project

management is widely used in social,economic and living fields which construction industry

is included and has got distinguished achievement.

Based on the analysis of the architectural characteristic, traditional operation management

model and industry competition model, this thesis, which started with the related conception

of project management and Matrix project organization and management mode, has analysed

the characteristic, merit and demerit of 4 kinds of organizations in project management.

Simultaneously this thesis has researched and summarized two cases in which Matrix

project organization and management mode is implemented. Taking Yunnan Design Institute

group as an example, this thesis uses “Michael Porter's Five Forces Model”,SWOT analytical

method and BCG Matrix to make enterprise development strategy and business structure in

the future. This thesis detailly introducts the YDI group's Matrix project organization and

management mode which bases on the combination of the specialty division system and

project manager system, and also explains the reformation method of Matrix project

organization and management mode which bases on the combination of Group-subcompany

system and project manager system. Finally,this thesis summarizes five aspects problems and

relevant answers when medium and large enterprises use the Matrix project organization and

management mode.

This thesis will have certain guidance value and practical significance to the management

innovation of medium and large architectural design enterprises at the present maket situation

and reformation of YDI group.

KEY WORDS: Matrix project organization and management mode, medium and large

architectural design enterprises, resource sharing