摘要
为推动我国智能电网建设,国家电网公司自2010年起大力施行“三集五大”发展
战略,南方电网公司推进实施“两型两化”战略,先后将归属于各省市电力公司的采购
权上收,对电表及系统产品实行集中招标釆购。这一调整给电能表行业带来根本性变化,
生产集约化、规模化程度进一步提高,但竞争加剧也使行业毛利水平迅速下降,企业盈
利能力受到巨大挑战。H公司是国内电能表行业的龙头企业之一,有四十多年的发展历
程,有着较好的知名度和美誉度。在新一轮智能电表市场机遇面前,企业自身如何快速
有效的进行调整,满足市场和行业发展需求,保持甚至扩大企业的竞争优势和行业领先
地位,是企业战略决策和发展的关键。
本文主要研究的是在集中招标的大背景下,企业如何从战略高度作出应对,论文以
企业发展战略选择与实施为基本理论框架,通过分析当前国内外行业发展环境以及竞争
对手,对H公司的发展战略调整进行深入研究和策划,制定新的战略来实现企业转型升
级。笔者试图从战略管理的高度提出一些建设性的意见,为企业提高效益助力,实现可
持续发展。笔者认为,作为一家国内行业领先企业,H公司要积极应对集中招标所带来
的变化,从营销、技术、运营等各方面进行策略性调整。同时,应加大海外市场投入,
分享全球智能电网盛宴,保持国内行业出口领先地位。此外,以电力行业和公共计量仪
表为主拓展多元化,也是H公司发展战略的必要选择,这有利于借助国内外营销网络优
势,实现企业综合实力的提升。
关键词:仪表;集中招标;发展战略
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华东理工大学硕士学位论文

H Company Development Strategy Research under the situation of

centralized the meter tender

Abstract

To better promote Smart Grid construction, State Grid executed their “Three sets and big

Five” since 2010,South Grid also move forward their own strategy of Two types”,then they

both centralized the electrical meter procurement power from the provinces, municipalities.

This adjustment has brought fundamental changes of marketing model for meter industry, the

degree of manufacturing intensive, scale production has been further improved, but also make

the average gross margin level rapidly drops and the enterprise profitability become a huge

challenge. H company act as one of the leading company in domestic meter industry,it has

good popularity and reputation . In front of pportunities of Smart Grid construction and

development, how to quickly and efficiently adjust and satisfy the demands of the market,

how to maintain or even increase the competitive advantage of enterprises and the leading

position, these questions are the vital points for company's development.

This article is mainly research the enterprise how to response the changes from a

strategic view in the background of centralized scale bidding,this paper takes enterprise's

development strategic choice and implementation as the basic theoretical framework, through

the current development environment of meter industry at home and abroad and the industry

development analysis research,deeply study and plan the H company's development strategic

transformation, to develop a new strategy to realize the enterprise's development and

upgrading. The author tries to propose some constructive suggestions for the enterprises to

improve efficiency and realize the sustainable development from the strategic management

and decision-making view. The author suggest, as an industry leader, H company should

actively respond to the changes, making adjustments from the marketing, technology and

operations. In the world many countries have committed to smart grid construction, H

company should increase investment in overseas markets and maintain a leading position in

the domestic export industries. Diversification is a necessary option for the development

strategy of H company, with domestic and international marketing network advantage, H

company can achieve the related diversification of the power industry and public

measurement instruments.

Key words: Metering, centralized tender, competitive strategy