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MBA硕士范文_中电投金元集团股份有限公司并购重组文化融合策略研究(61页).rar

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更新时间:2018/10/16(发布于甘肃)

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文本描述
母子公司企业文化的融合问题作为研究内容,以
中电投金元集团股份有限公司为例。分析了中电集团并购重组中文化整合和
融合现状的基础上,提出了具有我国企业并购重组过程中所遇到的企业文化
管理的一般问题,认为并购重组文化融合与资本结构性调整、子企业战略导
向性的调整存在着存在相关性。母子公司存在企业文化冲突的关键问题还在
于母子公司之前差异性企业文化在各自的核心文化中占有较大的比重,影响
到了企业核心文化的有效整合和融合。在实践过程中,对企业并购重组中的
文化冲突预计不足,导致企业文化整合和融合效率不高、文化冲突隐性化问
题突出等问题,也并未受到企业管理者的重视。因此本文希望通过对我国相
关企业的实证研究,来构建适用于我国本土企业并购重组的企业文化融合策
略控制体系,强化并购重组企业中的文化管理的重要地位,将文化管理作为
企业并购战略管理的重要组成部分。以此来提升企业文化管理在整个企业管
理中的重要性,提高我国企业并购中的有效性,进而提高我国并购重组企业
的管理绩效。在实践过程中,对于母子公司的企业文化整合和融合,也提出
了在考虑文化统一性的同时,也要考虑子公司的文化多元化的问题,以此来
保持子公司的管理的多样性,提升公司的管理实效。
关键词 中电投金元集团;并购重组;文化融合;企业文化
-II-
Strategic Research on Cultural Intergration of
Merger and Aquisition of CPI Jinyuan Group Co.,
Ltd
Abstract
Taking CPI Jinyuan group co., ltd. as an example, this paper studies the
culture intergration of parent-subsidiary company in the process of mergers and
acquisitions (M&A). Based on analysing the CPI group's culture intergration and
fusion status during the course of M&A, this paper has presented general
problems of enterprise culture management in the process of M&A in our country,
and it argues that there is a correlation between culture intergration of M&A and
capital structural adjustment and the adjustment of subsidiaries' strategic
orientation. The key reason for parent-subsidiary corporate culture conflict is that
corporate culture differences between parent and subsidiary occuping a large
proportion of their own core culture, which affects the efficient intergration and
fusion of corporate core culture. Ignoring corporate culture conflicts of M&A in
practice leads to inefficiency of corporate intergration and fusion and the
recessive problem of culture conflict highlighted, which has not received enough
attention from company managers. On the basis of empirical research on relevant
enterprise in our country, this paper tries to construct enterprise strategic control
system of corporate culture fusion which applies to local companies in our
country, and strengthens the importance of corporate culture management in the
process of M&A, making culture management as an important part of M&C
strategic management, so as to improve the significance of culture management
in the whole enterprse management, and improve the efficiency of culture
intergration of M&A in our country, and in the meantime improve management
performance of M&A enterprises in our country. During the practice, it puts
forward a view that cultural unity should be taken into account and at the same
time subsidiaries' culture diversity should also be considered so as to keep the
diversity of enterprise management, and improve corporate actual management-III-
performance.
Keywords CPI Jinyuan Group, Merger and acquisition, Cultural Intergration,
Corporate Culture