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MBA范文_基于精细化管理理念的房地产成本管理系统构建研究(63页).rar

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摘要:本文研究的目的在于通过引入精细化管理理念,构建切实可行的成本管理系统,帮助中国房地产企业在竞争愈发激烈的市场经济环境下,通过管理实现效益提升。研究的基础是本人对房地产行业发展的理解,并结合实际情况做出一个大胆的预测:房地产行业的微利时代必将到来。如何在微利中始终处于竞争的优势地位,那么对于成本的控制就显得尤为重要。所以通过引入精细化管理理念,并在该基础上构建一套行之有效的房地产成本管理系统,帮助房地产企业做好成本控制。文章研究的重点在于如何实现精细化。经过深入研究发现,房地产项目幵发的整个过程中,都是围绕两条线:资金的支出和收入。而所有的支出都是通过项目的节点来完成支付。所以,我们将控制的节点进行分解和阐述,并与流程化紧密结合起来。在流程的基础上通过对资金支付节点的控制,使得精细化的理念切实可行,在实际运用中彰显其效果。基于以上的分析,构建了预算成本模型、目标成本模型、动态成本模型和合同管理模型。而这些模型从流程上贯穿了项目开发的整个过程,在节点上深入到了每个环节。在这个基础上构建起来的精细化成本管理系统,具有可操作性,并能切实帮助房地产企业做到精细化的成本控制。关键词:房地产;成本管理;精细化;流程Real Estate Cost Management System Built-up Researchbased on delicacy management conceptsAbstract: The purpose of this paper is that to introduce the delicacymanagement concept, establishes a cost management system, to help theChinese real estate enterprises which are suffering the increasingly fiercecompetition in the market economy environment to enhance efficiency.The study base on the understanding about the development of real estateindustry of China, and combines with the actual situation at present, thento make a bold prediction: the meager profit era of real estate industrycoming soon. Cost control is very important, because it makes the realestate enterprises in the era of meager profit to maintain a competitiveadvantage. So I hope to design an effective cost management systemwhich bases on the delicacy concept, to help the real estate enterprise tocontrol cost.This paper focuses on studding up on how to achieve refinement.After further research, the entire process of project includes two aspects:capital expenditure and income. You know, all payment bases on projectcontrol node. Therefore, the paper decomposes and elaborates the node ofcontrol, and analysis systematic combing the process.Based on the above analysis, the paper focus on constructing thebudget cost model, target cost model, the dynamic model of cost andcontract management model. While these models infiltrates the entireprocess of the project, and includes every aspect of the control node. Thecost management system bases on the delicacy concept havemaneuverability, and can help the real estate enterprises to control costseffectively and precise.Key words: real estate; cost management; delicacy; entire process