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硕士毕业论文_衍生型酒店业态及空间分布研究(66页).rar

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文本描述
Abstract
New types of hotel like Budget Hotels, Serveiced Apartments,
Boutique Hotels etc.,which are born out of the traditional hotel in the
context of fierce market competition and accelerated market
segmentation, belong to the scope of “Derivative Operation Types of
Tourism.
According to the above theory, this paper put forward the
concept of “Derivative Operation Types of Hotels. Basing on the
analysis of its concept, scope and causes, the Budget Hotels, Serveiced
Apartments and Boutique Hotels are choosen as the three main types
of the “Derivative Hotels. Their current development in China and the
operation mode are explored, the core differences between the
derivative hotels and the traditional hotel are pointed out, and the
spatial distribution attributes are analyzed. The thesis further explores the
performance of operation mode and spatial distribution through
empirical research of the Service Apartments in Shanghai. Finally,
optimization proposal are suggested according to the problems and
challenges in “Derivative Operation Types of Hotels.
This research tries to provide relavant information and
references for the tourism department of the government, for the
development of the hotel industry, and for the enterprises that belongs
to the category of the “Derivative Operation Types of Hotels.
The content and conclusions of this study include:
First, on the origin and definition and of the “Derivative
Operation Types of Hotels. The “Derivative Operation Types of Hotels
refers to the hotel operation types that differente, evolute and derive
from traditional hotel, they retain lodging services as the core
characteristics, while combine hotel operation elements and resources
such as the facilities, market positioning, management, service,
marketing, price, location, scale, culture, architecture or others with
dfferent focus. The Derivative Hotels break through the standards of the
traditional hotel to highlight their own distinctive features. The
“Derivative Operation Types of Hotels origins with the emergence of
multi-level travel demands, the development of the national economy,
the support of the government policy, the investment of capital, the
upgrade of the technology and human resources.
Second, on the operation mode of the “Derivative Operation
Types of Hotels. This part of research is based upon Prof. Zhang’s
analysis model of the Derivative Operation Types of Tourism which is
composed by the Management Model, Business Model and Profit
Model. The Business Model of the “Derivative Operation Types of Hotels
is divided into 5 types : Concentric Diversification, Conglomeration
Diversification and Specialized Operation in terms of the business range
of the inverstors; “Investment + Regular Chain / Franchisee” and
“Investment +Entrust” in terms of the posiontion of the investors or the
entrustee on the Industrial Chain. The Business Model includes the
Delicacy Management and the Scale Management. The Profit Model is
composed by the Horizontal Differentiation, Cost Value, Information
Technology and Capitalization. The core differences between the
“Derivative Operation Types of Hotels and traditional hotels lie in The
Management Model of Delicacy Management and the Profit Model of
Horizontal Differentiation.
Third, on the distribution characteristics. The “Derivative
Operation Types of Hotels distribute significantly imbalanced in
different regions of China, generally allocating in regions and cities with
higher level of economy and faster development of tourism. In the inner
city level, different types of Derivative Hotels have distinct allocation
features. These characteristics are formed by four main forces including
the lock of location by innovation ability, the profit tending of the
production elements, the circulation cumulative of the economic
system and the incomplete liquidity of the production elements.
Fourth, on the origin and status quo of the Servied Apartments
in Shanghai. Summarizing information of 50 servied apartments in
Shanghai, this thesis analyzes the brands, industrial concentration, room
types, room rates, room scales, amenities, services, organizational
structure mainly with the quantitative research method. It also
summarizes the application of the operation mode in Serviced
Apartments in Shanghai with the focus on the advantages of Horizontal
Differentiation.
Fifth, it explores the spatial distribution patterns and attributes,
the location orientation and the spatial evolution forces of the Serviced
Apartments in Shanghai.
Sixthit puts forward eight suggestions on the challenges with
the °Derivative Operation Types of Hotels and the Serviced
Apartments in Shanghai.
Key words:derivative type of operation; hotel; operation mode;
spatial distribution; serviced apartments
目录
摘要
ABSTRACT
目录
第一章
导论
...........1
1.1选题背景:酒店业发展面临市场变局1
1.1.1国家政策引导支持,推进旅游产业加速转型创新发展...1
1.1.2国民旅游需求增长分化,旅游休闲将进入大发展阶段...1
1.1.3政府房产调控屡出重拳,旅游地产成为投资热点..........1
1.1.4我国酒店业发展与国际接轨,新型酒店业态不断出现...2
1.2研究意义、方法与思路...........2
1.2.1研究意义...2
1.2.2研究方法...3
1.2.3研究思路与技术路线........3
第二章
文献综述及理论基础
........5
2.1研究综述..........5
2.1.1关于酒店产业转型升级或创新发展的研究..........5
2.1.2关于酒店公寓的研究........7
2.1.3研究述评.10
2.2理论基础........10
2.2.1旅游业态理论.....11
2.2.2区域经济学理论.11
2.2.3企业经营管理学理论......12
2.2.4产业经济学理论.12
第三章
衍生型酒店业态发展及区位特征
...........13
3.1衍生型酒店业态的涵义.........13
3.1.1衍生的概念.........13
3.1.2业态的概念.........13
3.1.3酒店业态的涵义和分类..14
3.1.4衍生型酒店业态的涵义和辨析...14
3.2衍生型酒店业态产生和发展的原因..15
3.2.1酒店产业外部推力..........15
3.2.2酒店产业内部动力..........16
3.2.3小结........18
3.3衍生型酒店业态的类型及发展现状..18
3.3.1经济型酒店(Budget Hotel) ...19
3.3.2酒店公寓(Serviced Apartments)..........20
3.3.3精品酒店(Boutique Hotels)....25
3.3.4小结........28
3.4衍生型酒店业态的运营特征.29