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MBA硕士毕业论文_大学生创业成功关键因素研究(65页).rar

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更新时间:2018/8/24(发布于江西)
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文本描述
摘要
在当前毕业生数量增多,就业形势严峻的情况下,创业成为了越来越多大学生改变
生活、实现抱负的方式。促进中小企业发展,促进科技企业发展也是国家政策的倾向,
这些条件极大地加速了大学生创业的发展。然而,大学生创业的成功率是非常低的,如
何让大学生更有效的去创业已成为越来越多投资者、研究者、从业者所关注的话题。本
文通过总结先前研究的结论,结合对上海市大学生科技创业基金会资助的创业者所做的
问卷调查,通过回归分析以及归纳分析讨论了大学生创业成功的关键因素。大学生自身
应具备或培养成的一些个人素质和拥有的一些客观条件将左右大学生创业的成败。文章
分析表明,经验、创业者性格特质等是大学生创业成功关键的因素。文章对大学生创业
的现状提出了相应的对策。希望本文的研究结论对即将或正在创业的大学生能提供一定
的指导意义。

关键词:大学生;创业;成功关键因素;问卷调查
Abstract
As the increasing in the number of graduates, the employment situation is grim.
Entrepreneurship chosen by more and more students has becomes the way to change their
lives and achieve the ambitions. The tendency of national policy promoting the small and
medium-sized enterprises and technology enterprises, accelerates the development of
entrepreneurship of college students. However,,how to operate their own business more
effectively becomes a topic of concern by more and more investors,researchers and
practitioners because of the low success rate of the entrepreneurship. This article will
summarize the conclusions of previous studies,with the questionnaire survey of University
Students in Shanghai Technology Innovation Foundation-funded entrepreneurs, to analyze the
critical success factors of college students entrepreneurship. Some personal qualities and
objective conditions possessed by college students will assist or not to achieve the success of
regression analysis and inductive analysis. Article analysis shows experience, personality
characteristics of entrepreneurs and so on are the key factors for university students'
successful entrepreneurship. The article make the countermeasures for the present situation of
college students entrepreneurship. I hope the conclusions of this article can guide some
college students significantly who are will or already have their own business.
Key Words: college student; entrepreneurship; key success factors ; questionnaire survey