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关键词:大学生;创业;成功关键因素;问卷调查
Abstract
As the increasing in the number of graduates, the employment situation is grim.
Entrepreneurship chosen by more and more students has becomes the way to change their
lives and achieve the ambitions. The tendency of national policy promoting the small and
medium-sized enterprises and technology enterprises, accelerates the development of
entrepreneurship of college students. However,,how to operate their own business more
effectively becomes a topic of concern by more and more investors,researchers and
practitioners because of the low success rate of the entrepreneurship. This article will
summarize the conclusions of previous studies,with the questionnaire survey of University
Students in Shanghai Technology Innovation Foundation-funded entrepreneurs, to analyze the
critical success factors of college students entrepreneurship. Some personal qualities and
objective conditions possessed by college students will assist or not to achieve the success of
regression analysis and inductive analysis. Article analysis shows experience, personality
characteristics of entrepreneurs and so on are the key factors for university students'
successful entrepreneurship. The article make the countermeasures for the present situation of
college students entrepreneurship. I hope the conclusions of this article can guide some
college students significantly who are will or already have their own business.
Key Words: college student; entrepreneurship; key success factors ; questionnaire survey