==>> 点击下载文档 |
关键词:汽车金融;汽车消费信贷新模式;中信银行;竞争力和应用性
Abstract
Auto industry have been become the pillar industry in China. More and more Chinese
choose buy a car to instead of walk. So auto finance industry is promoting the development of
auto industry as an important related industry which will get more attention from each auto
manufacturer and dealer. Especially auto-consumption credit service will be an main method
to help auto dealer to promote sale. In this paper, we will introduce a new auto-consumption
credit model about China Citic Bank. We will take the new model to compare with developed
countries like America, Germany and Japan, and we also will demonstrate the new model
whether adapt to the structure and character of auto-consumption marketing in China. After
that, we will research and explain the advantage, defect and practice effect about the new
model of China Citic Bank. Then we will find advantage and insufficient in marketing
competitiveness and application of this new model. Last, we will propose some reasonable
and effective suggestions which can improve the problem.
Key words: Auto Finance; A new auto-consumption credit model; China Citic Bank;
Competitiveness and application