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MBA毕业论文_湘西农业一体化项目的并购重组_战略与市场部分(57页).rar

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更新时间:2018/8/17(发布于浙江)
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文本描述
摘 要
湘西属武陵山区,受制于投资不足,人才局限诸多因素,生猪规模养殖水平
较低。全州猪肉消费需求一直很大,多年来,猪肉供不应求,其中 75%依靠从重
庆市秀山等地进口。

本论文旨在对湖南湘西自治州农业一体化项目进行战略和市场分析。该项目
是立足加快湘西养猪规模发展,按产业化发展要求和食品安全要求,建立生猪无
公害养殖、冷鲜肉加工配送一体化产业运行体系,通过一体化运行完善环节监控,
实现健康、有序、高效运行,符合世界食品安全规划和全球食品安全战略要求,
符合国家农业产业化和湖南省新型工业化发展方向。

上下游一体化全产业链可以提高业绩增长的稳定性。拥有覆盖饲料生产、原
种选育、种猪扩繁、仔猪繁育、育肥猪养殖以及屠宰加工全环节的生猪产业链体
系,其中种猪产品是公司业绩的“稳定器”,仔猪繁育、育肥猪养殖和屠宰加工可
以根据猪价波动来调整业务结构,进而保证整体业绩的相对稳定。

关键词:一体化,规模养殖,无公害,湘西黑猪
Xiangxi is located in Wuling mountainous area, which subjects to insufficient
investment, limited talented experts and other factors, the level of pork producing is in
the lower level. However, statewide pork consumption demand has been great.
Therefore, for many years, pork producing is in short supply, of which 75% of its
demand relies on the import from Chongqing City and Xiushan area.
Xiangxi is located in Wuling mountainous area, which subjects to insufficient
investment, limited talented experts and other factors, the level of pork producing is in
the lower level. However, statewide pork consumption demand has been great.
Therefore, for many years, pork producing is in short supply, of which 75% of its
demand relies on the import from Chongqing City and Xiushan area.
The up-down integrated chain will improve the stability of earning growth. The
system links all the pig industry chain, which is covered in feed production, species
selection, breeding propagation, piglets, breeding, fatten pigs breeding and slaughtering.
Among these procedures, breeding propagation is the “stabilizer” in company
performance, and the business structure could be adjusted by Piglets, breeding, fatten
pigs breeding and slaughtering with the volatility of the pig price. It ensures the overall
performance in relatively stable level.
KEY WORDS: integration, scale cultivation, pollution-free, Xiangxi
black pig