摘要
在我国经济快速发展、急速前进的同时,我国的企业面临着更大的机遇以及
挑战,在这个市场洪流中,一个公司或者是企业如果想一直保持着持久的竞争力,
这就需要对员工有巨大的素质方面的要求。企业的员工,一直被看成一个能够对
信息、工作技术以及相关知识的传递者和提供者,能够对企业开发人力资源方面
提供一个非常有效的手段。医药代表其是公司信息传导者,其作为公司和客户之
间的沟通手段,能够为公司带来巨大的利润,所以说,如果一个公司能够建设成
一个优秀的销售队伍,那么公司的发展就会具有很大的竞争力。公司在销售队伍
的建设过程中,与公司的目标相结合起来,把每一个员工的潜能发掘出来,这需
要公司投入很大的人力、物力和财力等。现在很多的医药公司开始对医药代表进
行培训,但是往往达不到其预期的目的,其主要是因为培训体系的不完善,没有
做到系统化和规范化。

本文是以D公司作为研究对象,首先对D公司的基本状况进行分析说明,并
对公司所处的行业背景进行介绍和分析,在对公司医药代表培训现状进行分析,
其数据主要是来源于调查报告,从而能够对公司的医药代表培训体系拥有一个正
确的说明;之后,根据D公司医药代表培训的现状,结合相关的培训体系建设和
设计的理论,提出相应的改革方向和方案。文章主要是为了对D公司的培训体系
进行研究,从而能够对D公司的医药代表的素质拥有一个巨大的提升,使得公司
在市场竞争中拥有更大的优势。

关键词:医药代表;培训体系;改进
ABSTRACT
As China's rapid economic development, the rapid progress At the same time,
China's enterprises face greater opportunities and challenges in this market, torrent, a
company or companies if you want to have maintained long-term competitiveness and,
which requires the staff. There are great quality requirements. Employees of the
enterprise, has been seen as a pass and provider of information technology and
knowledge, can provide a very effective means for companies to develop human
resources. Medical Representatives Company Information conduction As a means of
communication between the company and the customer can bring huge profits for the
company, so that if a company can build An excellent sales team,then they will find
has great competitiveness. With the company's goal in the process of building this sales
force, combined to explore the potential of every employee,which requires the
company invested A great deal of manpower, material and financial resources. Many
pharmaceutical companies are now training for pharmaceutical representatives, but
often amounted to less than expected, mainly because of the imperfections of the
training system, which Are not systematic and standardized.
This article is based on D company as the object of study, firstly analysis shows
that the basic conditions of D Company, and the company's industry background to the
introduction and analysis of the training status of the corporate medical representative
to analyze the data is derived from the survey report, allowing medical representatives
on the company's training system has a correct description; the status of training of
medical representatives of company D. combined with the training system and design
theory, put forward the reform direction and programs. Film article is to study D
training system, which can have a huge upgrade the quality of the medical
representatives of the Company D,allowing the company to have a greater advantage
in the market competition.
Keywords: medical representatives; training system; improve