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MBA毕业论文_A公司电子商务平台实施策略研究(59页).rar

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更新时间:2018/8/14(发布于四川)

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文本描述
摘 要
近几年来,随着信息技术和网络通信技术在我国的全方位发展,电子商务在国内
企业中远期发展规划的制订与实施过程中正逐渐受到重视。电子商务不仅正在改变着
企业的经营理念,同时也在改变着它们的竞争方式及其内外部结构。为了充分体现未
来企业电子商务发展的潜在优势,企业要从战略高度来对待电子商务。传统企业面对
激烈的行业竞争以及电子商务带来的新机遇开始引入电子商务经营模式,建立电子商
务平台。以社区服务为代表的传统行业,如何有效地抓住电子商务发展的契机,基于
信息化的视角对自身的市场、客户进行定位以及战略规划,如何在电子商务的浪潮中
寻找到合适的商业模式如何在电子商务行业中确立自己的竞争优势这就是本文试
图加以思考分析的问题。

本论文首先分析了电子商务的基础理论和实施现状,把A公司电子商务战略的
制定、实施、反馈作为整体框架,阐述了传统企业理念在引进了电子商务平台以后的
变革,以及其在经营理念上产生的影响。然后以A公司的内部和外部环境为分析的切
入点,对SOWT矩阵、机会与威胁、电子商务的价值链进行分析。随后,对A公司
电子商务平台的方向与规划进行了总体阐述。接着,对A公司电子商务平台的实施进
行了深入的分析。其中包括战略实施层次与项目管理、核心竞争力、电子商务平台总
体模式、电子商务平台的设计与集成,最后探讨了A公司实施电子商务平台的实际效
果o
本文的研究工作是对电子商务如何与我国中小企业的经营有机的结合,对以A公
司为代表的传统行业经营理念转变的一次探索,希望本文的研究能为其他服务类企业
踏入电商时代提供借鉴。

关键词:电子商务;社区服务;商业模式
Abstract
In recent years, the middle-term or long-term development planning and implementation
process of e-commerce in the domestic enterprises gradually be taken seriously, with the
well development of the IT and network communication technology in China. E-commerce
is not only changing the business operation philosophy, but changing the way to compete
and the internal and external structure. In order to fully realize the potential advantages of
the future development of electronic commerce, e-commerce business should be treated
from the strategic level. Traditional companies start to bring in the e-commerce business
model and establish the e-commerce platform while face the fierce competition and the new
opportunities follow by e-commerce. The traditional industry represented by community
service, informationize-based view for their own market,customer targeting and strategic
planning, how to effectively seize the opportunity of the development of e-commerce, how
to find the right business model in a wave of e-commerce How to establish the competitive
advantage in e-commerce industry It's the target of this paper to analysis.
This paper base on the integrative framework of the e-commerce for company A,which
including strategy development,implementation, and feedback, first analyzes the basic
theory and the status of implementation of e-commerce, and introduce the revolution of
traditional business philosophy after e-commerce platform import in and the impact in
operation system. Then base on the internal and external environment of company A to
analyze SOWT matrix, opportunities vs. threats and e-commerce value chain. Followed by
general integration of direction and planning with e-commerce platform for Company A.
Meanwhile, conduct deep analysis in the implementation of e-commerce platform of
Company A. With which, including the implementation of the strategy level and project
management, core competitiveness, the overall pattern of e-commerce platform,
e-commerce platform design and integration, and finally explore the actual effect of the
Company A in the implementation of e-commerce platform.
This study is a research on how e-commerce business integrates with SMEs in China,
and the conversion of operation philosophy of the traditional industry represented by
Company A; I expect that this study will provide the reference for other services enterprises
step on the era of e-commerce.
Keywords: E- commerce; Community service; Commerce model