摘 要
进入二十一世纪以来，我国物流行业实现了持续快速增长，现代物流业已成
为我国经济持续稳定快速发展的重要支撑。伴随着我国物流业的发展，TPS 物流
有限责任公司从创立到今天，取得了长足的进步。然而，随着企业内外部环境的
变化，公司面临新的发展机遇和挑战。因此，如何制定科学的发展战略，保持公
司持续健康发展，是 TPS 物流有限责任公司当前亟待解决的关键问题。

首先通过运用波特的五力分析模型对 TPS 物流公司所处外部环境进行了综
合分析；其次对公司内部资源、运营能力进行了阐述和分析；在此基础上，论文
运用 SWOT 分析法对公司的战略选择进行了匹配分析，由此确定了公司总体战
略；论文最后提出了公司战略实施的若干措施建议。

TPS 物流有限责任公司未来的发展采取战略上的转型，这就需要利用外部机
会来弥补企业内部的弱点。公司应积极把握外部机遇，一方面进行纵向联盟，与
客户建立战略合作伙伴关系，提升自身竞争力；另一方面进行横向联盟，与从事
相同或不同物流功能活动的其他中小物流企业组成联盟，使自身以更强的能力、
更快的反应速度面对竞争对手的挑战。为实现以上战略，公司要通过调整组织架
构、优化业务流程以及营销要素的组合、转变企业核心竞争力、等一系列措施来
保证战略的实施。

关键词：战略转型；第三方物流；第四方物流；企业战略
Abstract
Chinese logistics industry has grown rapidly since the beginning of the 21
century and modern logistics has become an important support for our country's
sustainable and rapid economic development. Along with the development of
domestic logistics, TPS Logistics Co., LTD. has made great progress since its
foundation. However, as internal and external environment of the enterprise changes,
the company is now facing new opportunities and challenges. Therefore, how to make
scientific development strategies to maintain stable and healthy development of the
company is the key problem for TPS Logistics Co., LTD, to be solved at present.
This paper firstly analysis the external environment of TPS Logistics Co., LTD.
by using Potter's five forces analysis model, and then conducts comprehensive
analysis of the external environment by adopting ( factor evaluation matrix ); secondly,
the internal resources and operation capability of the company are discussed and
analyzed, and meanwhile, the company's comprehensive ability is analyzed through
the combination of Delphi method and AHP analysis method; on the basis of this, the
paper utilizes SWOT analysis way to conduct matching analysis for the company's
strategic selections so as to determine the overall strategy of the company; finally, the
paper puts forward some measures and suggestions for strategy implementation of the
company.
TPS Logistics Co., Ltd. should adopt reverse strategy for its future
development, and take the chance from the outer to offset its inner weakness. It needs
to grasp the outer positive factors from the following two aspects: on one hand, the
company can establish vertical alliance through building the cooperative relations
with customers to enhance its own competitiveness; on the other hand, the company
can establish horizontal alliance with other medium and small-sized logistics
enterprises which are in the same or different logistics activities with TPS so as to
face the challenges from the opponent with its stronger ability and faster reaction.
Readjusting the organizational structure, optimizing the combination of
marketing elements, transforming the enterprise’s core competitive power, making the
strategic league and a series of other measures can make sure the implementation of
the strategy.
Keywords: Strategy Transition, 3PL, 4PL, Enterprise Strategy